Director of Performance Marketing (PPC & SEO) - Remote

Blacksmith Agency LLC; Orlando (FL); Remote; USD 170,000 - 210,000; Full time

Job summary

Blacksmith Agency is seeking a Director of Performance Marketing to lead the PPC and SEO function for diverse clients. You will oversee the specialists, set standards, and ensure honest reporting while driving growth across channels.

You will own client-facing accountability, refine audits, and shape the department's hiring plan. The role integrates with sales and requires agency-level multi-account management.

Qualifications

• 7+ years across paid media and SEO.
• Agency experience carrying many accounts at once.
• Comfortable being the client-facing owner when an account is underperforming.

Responsibilities

• Own PPC and SEO function, leading the department and setting the quality bar.
• Define audits, review processes, and ensure clean reporting before delivery.
• Drive client results, diagnose issues, and direct strategists to fix them.
• Set channel strategy and budget allocation as accounts scale.
• Articulate capabilities to Sales and manage department hiring plans.
• Lead first-round interviews for the team within a quarter.

Skills

Team leadership

Client facing

Strategic planning

Tools

Google Ads

GA4

Search Console

Meta Ads

Microsoft Ads

Job description

Blacksmith Agency is seeking a Director of Performance Marketing to lead the PPC and SEO function for diverse clients. You will oversee the specialists, set standards, and ensure honest reporting while driving growth across channels.

You will own client-facing accountability, refine audits, and shape the department's hiring plan. The role integrates with sales and requires agency-level multi-account management.