Director of Performance Creative — Data-Driven Growth

Odd Sox; Tampa (FL); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

PTO

Health benefits

Salary review after 90 days

Job summary

Odd Sox in Tampa, FL is seeking a Director of Performance Creative to lead the creative strategy for paid social advertising, primarily Meta. You will own messaging, testing roadmaps, and production workflows while guiding a team of creatives and external partners to drive customer acquisition and revenue growth.

This role demands 7–10+ years in performance marketing or brand advertising and a track record of scaling campaigns for brands spending $10M–$20M+ annually.

Qualifications

• Proven experience leading creative strategy for brands spending $10M–$20M+ annually on paid social advertising.
• Demonstrated success scaling Meta campaigns through creative strategy.
• Experience building and managing high-performing creative teams and production systems.
• Strong understanding of direct response marketing, customer psychology, creative testing, and performance analytics.
• Ability to identify what makes creative convert and build repeatable systems around it.
• Strong leadership, communication, and execution skills.
• Has built creative organizations, not just winning ads.
• Knows how to recruit, manage, and scale creative talent
• Combines creative intuition with data-driven decision making.
• Can build a repeatable creative machine that consistently fuels paid media growth.

Responsibilities

• Own the creative strategy across all paid social channels, with a primary focus on Meta.
• Develop messaging frameworks by customer persona, awareness stage, and marketing funnel.
• Create performance-driven creative concepts, testing roadmaps, and detailed creative briefs.
• Analyze campaign performance data and translate insights into actionable creative hypotheses and optimization opportunities.
• Build, lead, and manage internal and external creative resources, including UGC creators, video editors, graphic designers, copywriters, freelancers, and agency partners.
• Establish scalable creative production workflows, processes, timelines, and quality standards.
• Maintain a high standard of creative excellence while balancing speed, testing velocity, and business performance.
• Partner closely with the Performance Marketing Director to align creative strategy with media buying, audience targeting, and growth initiatives.
• Drive a culture of experimentation through structured A/B testing and continuous creative iteration.
• Ensure all creative assets align with brand standards while delivering measurable business results.
• Own creative strategy across all paid social channels (Meta first).
• Build messaging frameworks by customer avatar, awareness stage, and funnel.
• Develop creative concepts, testing roadmaps, and creative briefs.
• Analyze performance data and translate insights into new creative hypotheses.
• Build and lead the internal and external creative teams required to produce content at scale (UGC creators, editors, designers, copywriters, freelancers, agencies, etc.).
• Establish creative production workflows and quality standards.
• Lead the creative vision and maintain a high bar for performance-driven content.
• Collaborate closely with the Performance Marketing Director to align creative strategy with media buying.

Skills

Creative strategy

Leadership

Paid social marketing

Data-driven decisions

Performance analytics

Team management

Education

Bachelor's degree or equivalent

Job description

Odd Sox in Tampa, FL is seeking a Director of Performance Creative to lead the creative strategy for paid social advertising, primarily Meta. You will own messaging, testing roadmaps, and production workflows while guiding a team of creatives and external partners to drive customer acquisition and revenue growth.

This role demands 7–10+ years in performance marketing or brand advertising and a track record of scaling campaigns for brands spending $10M–$20M+ annually.