Director of Partner & Fan Analytics

Washington Commanders; College Park (MD); On-site; USD 150,000 - 230,000; Full time

Job summary

The Washington Commanders are seeking a data-driven Director of Partnership and Fan Analytics to lead analytics for corporate partnerships, partner performance, fan surveys, and fan research initiatives in College Park, MD.

You will translate complex quantitative and qualitative data into clear, actionable insights for executive leadership, guiding valuation, activation effectiveness, engagement strategy, and long‑term brand growth.

Qualifications

• Bachelor's degree in Business, Analytics, Economics, Statistics, Marketing Research, Psychology, or a related field.
• 8–12+ years of progressive experience in analytics, strategy, business intelligence, or consumer research.
• Demonstrated experience supporting partnerships, brand, or fan/customer-focused functions in professional sports, media, or consumer-facing organizations.
• Advanced proficiency with analytical, visualization and AI tools (SQL, Python, R, Tableau/Power BI, CoPilot, Claude Code)
• Strong executive communication skills with the ability to translate research and analytics into business impact
• Proven ability to influence decision-making across cross-functional stakeholders
• Experience designing and analyzing surveys and primary research (quantitative and qualitative)
• Familiarity with sponsorship measurement, brand tracking, and fan engagement metrics
• Passion for professional sports and enhancing the fan experience through data and insights.

Responsibilities

• Lead analytics and research initiatives in support of partnership development, success, and solutions
• Provide data-driven insights to inform partnership valuation, renewal strategy, activation effectiveness, and account growth
• Support enterprise decision-making through fan research that informs brand strategy, fan engagement, and long-term planning
• Partner with senior leadership on budgeting, forecasting, and multi-year strategic initiatives tied to fan and partner growth
• Build the analytical framework used to evaluate partner performance, including exposure, engagement, and activation ROI
• Develop standardized reporting and insights for partnership assets across venue, digital, media, and experiential platforms
• Support inventory strategy through valuation models, benchmarking, and performance tracking
• Analyze partner performance and fan interaction data to inform renewals, upsells, and new partnership opportunities
• Lead all fan survey initiatives, including survey design, sampling strategy, administration, and analysis
• Oversee fan research efforts such as segmentation, attitudinal studies, behavioral analysis, and brand health tracking
• Translate fan feedback and research findings into actionable recommendations that improve fan experience and engagement
• Identify key drivers of fan satisfaction, loyalty, and advocacy across multiple fan touchpoints
• Partner with leadership to ensure fan insights are embedded in decision-making
• Own executive dashboards and reporting frameworks related to partnership performance, fan sentiment, and research
• Ensure insights are delivered in clear, compelling formats tailored to executive, commercial, and marketing audiences
• Drive continuous improvement in survey methodologies, research rigor, and data quality
• Partner with internal teams to integrate fan data across research, marketing, and engagement platforms
• Champion best practices in analytics, experimentation, and data storytelling across the organization

Skills

SQL

Python

R

Tableau

Power BI

Data storytelling

Executive communication

Education

Bachelor's degree in Business/Analytics

Tools

CoPilot

Claude Code

Job description

The Washington Commanders are seeking a data-driven Director of Partnership and Fan Analytics to lead analytics for corporate partnerships, partner performance, fan surveys, and fan research initiatives in College Park, MD.

You will translate complex quantitative and qualitative data into clear, actionable insights for executive leadership, guiding valuation, activation effectiveness, engagement strategy, and long‑term brand growth.