Director of Paid Media & Strategic Partnerships

American-Petroleum-Institute-; Washington (District of Columbia); On-site; USD 151,000 - 200,000; Full time

Job summary

American Petroleum Institute in Washington, DC seeks a Director of Paid Media & Partnerships to advance the industry brand through integrated paid media initiatives and strategic partnerships. Reporting to the Vice President of Public Affairs, you will lead campaigns, events, and executive visibility efforts with API leadership and member companies.

The role emphasizes elevating API's thought leadership and industry presence, coordinating with Communications, Policy, Government Affairs, and

Qualifications

• 10-12+ years of experience in public affairs, corporate affairs, public relations, brand management, event strategy, media relations, or related fields.
• Minimum 3+ years of management experience.
• Experience managing executive-level events, strategic partnerships, or external engagement programs.
• Experience with media buying, data targeting, and integrated paid media campaigns.

Responsibilities

• Develop and manage paid media advertising campaigns, paid media partnerships, and event partnerships that advance API's advocacy objectives.
• Lead paid advertising in Washington, DC in coordination with the research, data, grassroots, and issue advocacy teams. Align state advertising programs with our industry branding goals.
• Identify opportunities for sponsored content, executive visibility, speaking engagements, and industry collaborations.
• Evaluate partnership opportunities and provide recommendations to API leadership regarding investments, audience reach, and strategic value.
• Develop strategies to elevate API's presence at conferences, forums, industry meetings, and other external engagements.
• Represent API at executive-level meetings, conferences, and public-facing events.

Skills

Public affairs leadership

Strategic communications

Event strategy

Media buying

Partnership development

Executive visibility

Stakeholder engagement

Education

Bachelor's degree in Communications, Public Relations, Marketing, Journalism, Political Science, or related field

Job description

American Petroleum Institute in Washington, DC seeks a Director of Paid Media & Partnerships to advance the industry brand through integrated paid media initiatives and strategic partnerships. Reporting to the Vice President of Public Affairs, you will lead campaigns, events, and executive visibility efforts with API leadership and member companies.

The role emphasizes elevating API's thought leadership and industry presence, coordinating with Communications, Policy, Government Affairs, and