Director, Paid Media & Strategic Partnerships

API - American Petroleum Institute; Washington (District of Columbia); In loco; USD 160.000 - 240.000; Tempo pieno

Descrizione del lavoro

American Petroleum Institute seeks a senior leader to advance the industry brand and DC strategic visibility through integrated paid media initiatives, partnerships, and major events.

Reporting to the VP, Public Affairs, you will collaborate with API leadership, member companies, and external stakeholders to strengthen understanding of the oil and gas industry and position API as a trusted voice on energy issues.

Competenze

• 10-12+ years of experience in public affairs, corporate affairs, public relations, brand management, event strategy, media relations, or related fields.
• Minimum 3+ years of management experience.
• Bachelor's degree in Communications, Public Relations, Marketing, Journalism, Political Science, or a related field, or equivalent experience.
• Experience managing executive-level events, strategic partnerships, or external engagement programs.
• Experience with media buying, data targeting, and integrated paid media campaigns.
• Demonstrated ability to represent an organization with senior executives, industry leaders, media organizations, and external stakeholders.
• Strong presentation, public speaking, and relationship-management skills.
• Experience developing integrated communications and brand-building initiatives.
• Working knowledge of the natural gas and oil industry preferred.
• Exceptional interpersonal, organizational, and communication skills.
• Demonstrated sound judgment, professionalism, and executive presence.
• Ability to work effectively across complex organizations and manage multiple priorities simultaneously.

Mansioni

• Develop and manage paid media advertising campaigns, paid media partnerships, and event partnerships that advance API's advocacy objectives.
• Lead paid advertising in Washington, DC in coordination with the research, data, grassroots, and issue advocacy teams.
• Align state advertising programs with our industry branding goals.
• Identify opportunities for sponsored content, executive visibility, speaking engagements, and industry collaborations.
• Evaluate partnership opportunities and provide recommendations to API leadership regarding investments, audience reach, and strategic value.
• Develop strategies to elevate API's presence at conferences, forums, industry meetings, and other external engagements.
• Represent API at executive-level meetings, conferences, and public-facing events.
• Coordinate executive speaking opportunities and support preparation of presentations, messaging, and event materials.
• Partner with member companies and joint trades to maximize API visibility and influence at key industry moments.
• Lead the development and execution of initiatives that strengthen awareness, understanding, and reputation of the natural gas and oil industry and API's role as its leading trade association.
• Collaborate with internal stakeholders to identify opportunities to elevate API's thought leadership and industry leadership.
• Coordinate with Communications, Policy, Government Affairs, and Executive Office teams to align industry positioning and outreach efforts.
• Monitor industry trends, audience sentiment, and emerging opportunities that could impact API's brand and reputation.
• Provide regular reporting and recommendations on partnership effectiveness, event performance, and engagement.

Conoscenze

Public affairs

Brand management

Media relations

Event strategy

Presentation skills

Relationship management

Formazione

Bachelor's degree

Descrizione del lavoro

American Petroleum Institute seeks a senior leader to advance the industry brand and DC strategic visibility through integrated paid media initiatives, partnerships, and major events.

Reporting to the VP, Public Affairs, you will collaborate with API leadership, member companies, and external stakeholders to strengthen understanding of the oil and gas industry and position API as a trusted voice on energy issues.