Director, Paid Media & Strategic Partnerships

American National Standards Institute Inc.; Washington (District of Columbia); On-site; USD 151,000 - 200,000; Full time

Job summary

American Petroleum Institute in Washington, DC, seeks a Director for Paid Media & Partnerships to advance API's brand and policy visibility through paid media and strategic collaborations. You will lead executive-level advocacy efforts and coordinate with leaders across Communications, Policy, and Government Affairs.

The role requires extensive experience in public affairs, partnerships, and media strategy, with a focus on elevating API as a thought leader in the oil and gas industry.

Qualifications

• 10-12+ years of experience in public affairs, corporate affairs, public relations, brand management, event strategy, media relations, or related fields.
• Minimum 3+ years of management experience.
• Bachelor's degree in Communications, Public Relations, Marketing, Journalism, Political Science, or a related field, or equivalent experience.
• Experience with media buying, data targeting, and integrated paid media campaigns.
• Demonstrated ability to represent an organization with senior executives, industry leaders, media organizations, and external stakeholders.
• Strong presentation, public speaking, and relationship-management skills.
• Experience developing integrated communications and brand-building initiatives.
• Working knowledge of the natural gas and oil industry preferred.

Responsibilities

• Develop and manage paid media advertising campaigns, paid media partnerships, and event partnerships that advance API's advocacy objectives.
• Lead paid advertising in Washington, DC in coordination with the research, data, grassroots, and issue advocacy teams. Align state advertising programs with our industry branding goals.
• Identify opportunities for sponsored content, executive visibility, speaking engagements, and industry collaborations.
• Evaluate partnership opportunities and provide recommendations to API leadership regarding investments, audience reach, and strategic value.
• Develop strategies to elevate API's presence at conferences, forums, industry meetings, and other external engagements.
• Represent API at executive-level meetings, conferences, and public-facing events.
• Coordinate executive speaking opportunities and support preparation of presentations, messaging, and event materials.
• Partner with member companies and joint trades to maximize API visibility and influence at key industry moments.
• Lead the development and execution of initiatives that strengthen awareness, understanding, and reputation of the natural gas and oil industry and API's role as its leading trade association.
• Collaborate with internal stakeholders to identify opportunities to elevate API's thought leadership and industry leadership.
• Coordinate with Communications, Policy, Government Affairs, and Executive Office teams to align industry positioning and outreach efforts.
• Monitor industry trends, audience sentiment, and emerging opportunities that could impact API's brand and reputation.
• Provide regular reporting and recommendations on partnership effectiveness, event performance, and engagement.

Skills

Paid media

Brand management

Event strategy

Media relations

Executive presence

Relationship management

Public speaking

Strategic partnerships

Thought leadership

Education

Bachelor's degree in Communications/Public Relations/Marketing/Journalism/Political Science

Job description

American Petroleum Institute in Washington, DC, seeks a Director for Paid Media & Partnerships to advance API's brand and policy visibility through paid media and strategic collaborations. You will lead executive-level advocacy efforts and coordinate with leaders across Communications, Policy, and Government Affairs.

The role requires extensive experience in public affairs, partnerships, and media strategy, with a focus on elevating API as a thought leader in the oil and gas industry.