Global Digital Content & Commerce Strategy Architect

AMOREPACIFIC US, INC; New York (NY); Híbrido; USD 180.000 - 240.000; Jornada completa

Descripción de la vacante

Laneige is seeking a Director of Global Digital Creative Strategy to define how campaigns are conceived, built, and distributed for the digital age. You will shape global content and commerce strategies across TikTok, Amazon, brand.com, and more, ensuring readiness for regional activation while maintaining strategic integrity.

You will report to the VP and lead a team to scale Laneige’s digital capabilities, collaborating with Seoul HQ and regional teams across NA, APAC, and EMEA.

Formación

• 8–10+ years in digital marketing, content strategy, or creative strategy within beauty or consumer brands.
• Proven ability to develop globally scalable campaigns with measurable performance.
• Deep fluency in platform ecosystems (TikTok, Instagram, YouTube, Amazon, DTC).

Responsabilidades

• Define global digital content and commerce strategies for campaigns and activations.
• Lead a cross-functional team and partner with HQ in Seoul and regional leads.
• Build scalable activation frameworks for regional execution across time zones.

Conocimientos

Digital marketing

Content strategy

Global campaigns

Leadership

Educación

Bachelor's degree in Marketing/Communications

Herramientas

SEO

Amazon

TikTok

Instagram

Descripción del empleo

Laneige is seeking a Director of Global Digital Creative Strategy to define how campaigns are conceived, built, and distributed for the digital age. You will shape global content and commerce strategies across TikTok, Amazon, brand.com, and more, ensuring readiness for regional activation while maintaining strategic integrity.

You will report to the VP and lead a team to scale Laneige’s digital capabilities, collaborating with Seoul HQ and regional teams across NA, APAC, and EMEA.