Director of Operations

Dr Pepper Museum; Waco (TX); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Medical Insurance

Vision Insurance

Short-Term Disability

Long-Term Disability

Basic Life Insurance

Paid Time Off

Paid Holidays

401(k) with Employer Match

Job summary

Dr Pepper Museum in Texas seeks a strategic Director of Operations to lead visitor experience, retail, and food service across multiple departments. The role reports to the President & CEO and drives revenue growth, guest satisfaction, and staff development for a site welcoming hundreds of thousands of visitors annually.

You will mentor department managers, oversee events like Birthday Bash and Dr Pepper Christmas, and ensure operational excellence while maintaining compliance and a strong

Qualifications

• Bachelor’s degree in retail, business management, hospitality, or related field.
• 5–7 years of retail management experience and 7+ years of employee leadership.
• Experience leading teams in high-volume retail, hospitality, or museum environments.
• Strong financial acumen and attention to detail.

Responsibilities

• Lead visitor experience excellence across all customer touchpoints.
• Oversee admission, retail, e-commerce, food service, events, and parking operations.
• Collaborate with marketing and leadership to drive attendance and revenue growth.
• Prepare quarterly operational reports for CEO and Board.
• Develop and manage departmental budgets and oversee POS systems.

Skills

Leadership

Financial acumen

Communication skills

Organizational skills

Problem-solving

Education

Bachelor's degree in Retail, Business Management, Hospitality, or related field

Advanced degree in Hospitality, Management, or related field

Tools

Square POS

Microsoft Office

Job description

Lead Operations. Elevate Experiences. Celebrate a Legendary Brand.

The Dr Pepper Museum is seeking an experienced, strategic, and people-focused Director of Operations to join our leadership team. Reporting directly to the President & CEO, this role is responsible for overseeing the Museum's customer-facing operations, including admissions, retail, e-commerce, food service, special events, and parking operations.

With more than 300,000 visitors annually, the Director of Operations plays a critical role in creating exceptional guest experiences while driving operational excellence, revenue growth, and team development across multiple departments.

If you are a hospitality, retail, or museum professional who thrives in a fast-paced environment and enjoys leading teams, improving customer experiences, and managing diverse operations, we encourage you to apply.

What You'll Do

Lead Visitor Experience Excellence

• Champion a world-class visitor experience across all customer touchpoints.
• Partner with the Senior Operations Manager to enhance hospitality, customer service, and employee development initiatives.
• Lead and mentor department managers to deliver outstanding service and operational success.
• Oversee admission operations and the annual Challenge Grant Program to achieve customer service and fundraising goals.
• Manage visitor and staff parking operations while supporting annual revenue objectives.
• Coordinate and support major Museum events, including:
• Birthday Bash
• A Dr Pepper Christmas
• Other special events and community programs

Oversee Retail & Food Service Operations

• Provide strategic leadership for the Museum Store, webstore, Soda Fountain, and off-site retail operations.
• Drive growth in retail and e-commerce revenue through innovative merchandising and customer-focused initiatives.
• Ensure excellence in hospitality, cleanliness, operational consistency, and product quality.
• Monitor inventory levels and conduct quarterly and annual inventories in compliance with audit requirements.
• Maintain compliance with all Keurig Dr Pepper retail licensing agreements.
• Identify hiring needs, recruit top talent, and foster a positive and productive team culture.

Drive Business Performance & Growth

• Collaborate with Marketing to gather and analyze visitor data and customer insights.
• Use analytics to support attendance growth and improved customer engagement.
• Ensure timely and professional responses to customer feedback and inquiries.
• Coordinate annual reporting and performance metrics with internal teams.

Support Organizational Leadership

• Prepare quarterly operational reports for the CEO and Board of Directors.
• Develop and manage departmental budgets.
• Oversee point-of-sale systems and related technology.
• Collaborate closely with senior leadership and department managers across the organization.
• Continuously identify opportunities to improve operational efficiency and effectiveness.

What We're Looking For

Required Qualifications

• Bachelor's degree in Retail, Business Management, Hospitality, or a related field.
• Minimum of 5-7 years of retail management experience.
• Minimum of 7 years of employee leadership and management experience.
• A dditional years of experience and demonstrated success in retail and employee management will be considered in lieu of education.
• P roven success leading teams in a high-volume retail, hospitality, tourism, attraction, museum, or customer-service environment.
• Strong financial acumen and attention to detail.
• Excellent verbal and written communication skills.
• Ability to make presentations and communicate effectively with diverse audiences.
• Experience with point-of-sale systems; Square experience is a plus.
• Proficiency with Microsoft Office Suite.
• Strong organizational, time management, and problem-solving skills.

Preferred Qualifications

• Advanced degree in Hospitality, Management, Business, or a related field.
• Hospitality or management certifications.
• Experience with online ticketing systems.
• Experience working in museums, attractions, tourism, or destination-based organizations.

Why Join the Dr Pepper Museum?

As a member of the leadership team, you'll help shape the experience of hundreds of thousands of visitors each year while preserving and celebrating one of America's most iconic brands. This is an opportunity to lead talented teams, influence organizational strategy, and make a lasting impact on a beloved cultural destination.

Full-Time Position

Compensation is competitive and commensurate with experience.

Schedule

• Full Time, Exempt position
• Monday through Friday. Occasional evenings and weekends for special events

Benefits Include

• Medical Insurance
• Vision Insurance
• Short-Term and Long-Term Disability
• Basic Group Life Insurance
• Paid Time Off (PTO)
• Paid Holidays
• 401(k) with Employer Match

Join the Dr Pepper Museum and help deliver unforgettable experiences while leading the operations behind one of Texas's most unique destinations.