Director of On-Premise Sales

Bent Water Brewing Co.; Boston (MA); On-site; USD 80,000 - 130,000; Full time

Benefits offered by this job

Health and dental care

401(k)

Paid time off

Job summary

Bent Water Brewing Company is seeking a Director of On-Premise Sales to win significant new business and expand our brand presence throughout Greater Boston and across Massachusetts.

You will lead the on-premise sales strategy, build relationships with restaurant groups and venues, and own opportunities from initial contact through launch and repeat orders. This hands-on, field-focused role reports to the VP of Sales and requires strong market hustle.

Qualifications

• What you bring includes proven sales success in high-volume accounts, with strong relationships and drive.
• You have robust industry connections across Massachusetts hospitality and distributor networks.
• You pursue opportunities proactively, maintain momentum, and communicate clearly with stakeholders.
• You stay organized with CRM usage and coordinate internal and external teams to close deals.

Responsibilities

• Secure placements with restaurant groups, chains, venues, and other high-volume on-premise accounts.
• Build relationships with owners, beverage directors, and buyers influencing multiple locations.
• Develop proposals grounded in customer needs, beverage program, and sales potential.
• Lead presentations, handle objections, negotiate and close opportunities.

Skills

Proven sales success

Strong industry connections

Hustle and initiative

Competitive, goal-oriented mindset

Polished, professional presence

Excellent communication

Distributor experience

Consistent follow-through

Collaborative approach

Beverage alcohol experience

Tools

CRM

Sales technology

Job description

Bent Water was established in 2015, and we are proud to call Lynn, MA, our home because of the city’s rich industrial roots and exceptional water source. Our belief is that passion can transform industry into art, and through careful and creative manipulation, we bend water into unique and flavorful beer.

Position details, compensation, and benefits

• Compensation: Projected on-target earnings of $130,000 annually , comprising an $80,000 base salary plus $50,000 in variable commissions and quarterly growth incentives at goal . Commissions are uncapped.
• Location: Boston proper and Greater Boston, with statewide strategic-account responsibilities
• Reports to: VP of Sales
• Position: Full-time, with approximately 90% of time spent in the field
• Health and dental care
• 401(k)
• Paid time off

The opportunity

Bent Water Brewing Company is hiring a Director of On-Premise Sales to win significant new business, grow existing accounts, and expand our brand’s presence throughout Greater Boston and across Massachusetts.

You’ll lead our on-premise sales strategy and personally drive its execution, building relationships with restaurant groups, bars, hotels, entertainment venues, stadiums, arenas, and other high-volume accounts. You’ll own opportunities from the first conversation through negotiation, launch, and repeat orders.

You’ll have the support of a Trade Marketing Manager, a full-time sampling team, and a substantial activation budget. We’re looking for someone who can turn those resources, their industry connections, and their own hustle into measurable growth.

This is a hands-on individual contributor role with no direct reports. Approximately 90% of your time will be spent in the field , getting in front of decision-makers, developing accounts, and working with distributor partners. The right person is competitive, polished, communicative, and motivated by clear goals.

What you’ll do:

• Secure placements with restaurant groups, chains, entertainment venues, stadiums, arenas, and other high-volume on-premise accounts.
• Build relationships with owners, beverage directors, concession operators, and buyers who influence multiple locations.
• Use your existing connections and proactive prospecting to build a strong pipeline of meaningful opportunities.
• Develop proposals grounded in each customer’s business, audience, beverage program, and sales potential.
• Lead presentations, handle objections, negotiate opportunities, and close business.
• Expand successful placements into additional products, locations, and broader partnerships.

Maintain and grow on-premise accounts

• Own existing on-premise business throughout the assigned territory.
• Protect placements, increase rate of sale, and identify opportunities for additional products and locations.
• Understand each account’s priorities and become a responsive, dependable partner.
• Coordinate staff education, account visits, promotions, and sampling that help our products sell.
• Monitor ordering patterns, address underperforming placements, and act early when business is at risk.
• Resolve issues quickly and follow through on commitments.
• Work closely with distributor leadership, managers, and sales representatives to establish on-premise priorities and account plans.
• Conduct joint sales calls, market visits, presentations, and business reviews.
• Equip distributor teams with clear selling opportunities, product knowledge, and practical account support.
• Maintain accountability for execution and coordinate follow-up so account wins translate into reliable service and repeat orders.
• Personally advance priority opportunities while aligning distributor resources behind them.

Build brand presence and consumer demand

• Partner with trade marketing and sampling teams on account openings, product launches, staff education, and promotions.
• Develop account-specific programs that introduce consumers to Bent Water and encourage repeat purchases.
• Identify partnerships and events that offer meaningful sales potential and strengthen the brand’s presence.
• Manage activation spending against clear commercial objectives and evaluate results based on sales and repeat orders.

Own your market plan and results

• Develop and execute an on-premise growth plan with clear account priorities and monthly and quarterly goals.
• Balance new business development with the retention and growth of existing accounts.
• Focus your time on opportunities with the greatest commercial potential.
• Maintain a clear pipeline, accurate CRM records, and realistic sales forecasts.
• Use sales data to evaluate progress, identify opportunities, and adjust your approach.
• Use AI tools, automation, and modern sales technology to improve research, account planning, and follow-through.
• Keep internal teams and distributor partners informed of progress, challenges, and next steps.

What you bring

• Proven sales success: At least three years of relevant sales experience, with demonstrated success winning and growing high-volume accounts, restaurant groups, chains, venues, or comparable strategic customers.
• Strong industry connections: Established relationships with Massachusetts on-premise buyers, hospitality groups, venue operators, and distributor teams are strongly preferred.
• Hustle and initiative: You actively pursue opportunities, get in front of decision-makers, and persist through obstacles without needing constant direction.
• A competitive, goal-oriented mindset: You enjoy winning business, work toward clear targets, and take ownership of your results.
• A polished, professional presence: You can represent Bent Water confidently with an independent bar owner, a distributor team, or a major hospitality group.
• Excellent communication: You listen closely, ask thoughtful questions, present persuasively, respond promptly, and keep others informed.
• Distributor experience: You know how to build productive partnerships and turn shared plans into execution.
• Consistent follow-through: You stay organized, use your CRM, and maintain momentum through complex sales cycles.
• A collaborative approach: You welcome coaching and coordinate internal teams and external partners without direct reporting authority.
• Beverage alcohol experience is strongly preferred.

We care most about what you’ve won, how you won it, and how you grew the business afterward.

Schedule and travel

Approximately 90% of this role is spent in the field, meeting with buyers, prospecting new accounts, supporting existing customers, and working alongside distributor teams. Success requires a consistent, active presence in the market.

Regular travel throughout Greater Boston and to strategic accounts across Massachusetts is required. The schedule follows our customers’ business, including late-afternoon and evening account visits, as well as evening and weekend events and activations.