Director of Omnichannel Digital & Shopper Growth

FoodStory Brands, LLC; Phoenix (AZ); On-site; USD 86,000 - 114,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401(k) profit sharing

Vacation

Holidays

Floating holidays

Company-paid LTD and life insurance

Sick leave

Job summary

FoodStory Brands, LLC in Phoenix seeks a Director of Digital & Shopper Marketing to lead omnichannel campaigns for owned and licensed brands, driving consumer engagement and sales growth through data-driven programs.

You will oversee campaign planning, media strategy, performance analysis, and cross-functional coordination with Sales, Operations, and Brand teams, reporting to the Vice President of Marketing.

Qualifications

• Bachelor’s degree or higher in Marketing, Advertising, or related field.
• 10+ years of experience in digital marketing or retail-focused brand marketing.
• 5+ years of Shopper Marketing experience preferred.
• Proven success leading cross-functional teams on marketing programs.
• Strong budgeting and analytical skills; proficient in Excel and PowerPoint.

Responsibilities

• Lead omnichannel shopper marketing campaigns across platforms and retailers.
• Own strategic planning, performance forecasting, budget management, and agency relationships.
• Collaborate with leadership to implement strategic shopper marketing initiatives aligned with brand and business goals.
• Oversee paid media strategy and execution, including performance tracking and optimization.
• Lead Digital and Shopper Marketing coordinator.
• Develop and present campaign recaps and performance reports to stakeholders and retail partners.
• Manage department contracts, vendor relationships, and invoice reconciliation.
• Partner cross-functionally with Sales, Operations, and Brand Marketing for alignment.
• Stay current on retail trends, consumer behavior, and marketing innovations.

Skills

Digital marketing

Shopper marketing

Budgeting

Analytics

Cross-functional leadership

Excel/PowerPoint

Education

Bachelor's degree or higher in Marketing/Advertising

Job description

FoodStory Brands, LLC in Phoenix seeks a Director of Digital & Shopper Marketing to lead omnichannel campaigns for owned and licensed brands, driving consumer engagement and sales growth through data-driven programs.

You will oversee campaign planning, media strategy, performance analysis, and cross-functional coordination with Sales, Operations, and Brand teams, reporting to the Vice President of Marketing.