Director of Digital & Shopper Marketing

FoodStory Brands, LLC; Phoenix (AZ); On-site; USD 86,000 - 114,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401(k) profit sharing

Vacation

Holidays

Floating holidays

Company-paid LTD and life insurance

Sick leave

Job summary

FoodStory Brands, LLC in Phoenix seeks a Director of Digital & Shopper Marketing to lead omnichannel campaigns for owned and licensed brands, driving consumer engagement and sales growth through data-driven programs.

You will oversee campaign planning, media strategy, performance analysis, and cross-functional coordination with Sales, Operations, and Brand teams, reporting to the Vice President of Marketing.

Qualifications

• Bachelor’s degree or higher in Marketing, Advertising, or related field.
• 10+ years of experience in digital marketing or retail-focused brand marketing.
• 5+ years of Shopper Marketing experience preferred.
• Proven success leading cross-functional teams on marketing programs.
• Strong budgeting and analytical skills; proficient in Excel and PowerPoint.

Responsibilities

• Lead omnichannel shopper marketing campaigns across platforms and retailers.
• Own strategic planning, performance forecasting, budget management, and agency relationships.
• Collaborate with leadership to implement strategic shopper marketing initiatives aligned with brand and business goals.
• Oversee paid media strategy and execution, including performance tracking and optimization.
• Lead Digital and Shopper Marketing coordinator.
• Develop and present campaign recaps and performance reports to stakeholders and retail partners.
• Manage department contracts, vendor relationships, and invoice reconciliation.
• Partner cross-functionally with Sales, Operations, and Brand Marketing for alignment.
• Stay current on retail trends, consumer behavior, and marketing innovations.

Skills

Digital marketing

Shopper marketing

Budgeting

Analytics

Cross-functional leadership

Excel/PowerPoint

Education

Bachelor's degree or higher in Marketing/Advertising

Job description

Job Title: Director of Digital & Shopper Marketing

Location: Phoenix, AZ

Employment Type: Full Time

Reports To: Vice President of Marketing

Travel: 5%

Work Schedule: Mon-Friday 8am-5pm

Pay Range: 85,500-114,000k per year

Incentive Pay: Quarterly performance bonus

Benefits Summary: Medical, Dental, Vision, 401(k) profit sharing, Vacation, Holidays, Floating Holidays, Company-paid LTD and life insurance, and Sick leave

Position Summary

The Director of Shopper Marketing will lead the strategic development and execution of omnichannel shopper marketing initiatives across FoodStory’s portfolio of owned and licensed brands. This role is responsible for driving consumer engagement, retailer collaboration, and sales growth through innovative and data-driven marketing programs. The Director will oversee campaign planning, media strategy, performance analysis, and cross-functional coordination with Sales, Operations, and Brand teams.

Key Responsibilities

• Lead the development and execution of shopper and omnichannel marketing campaigns across multiple platforms and retail partners.
• Own strategic planning, performance forecasting, budget management, and third-party agency relationships.
• Collaborate with leadership to define and implement strategic shopper marketing initiatives aligned with brand and business goals.
• Oversee paid media strategy and execution, including performance tracking and optimization.
• Leadership of Digital and Shopper Marketing coordinator
• Develop and present campaign recaps and performance reports to internal stakeholders and retail partners.
• Manage department contracts, vendor relationships, and invoice reconciliation.
• Partner cross-functionally with Sales, Operations, and Brand Marketing to ensure alignment and execution excellence.
• Stay current on retail trends, consumer behavior, and marketing innovations to inform strategy and execution.

Qualifications

• Bachelor’s degree or higher in Marketing, Advertising, or related field.
• 10+ years of experience in digital marketing, or retail-focused brand marketing.
• 5+ years of Shopper Marketing experience, preferred
• Proven success in leading cross-functional teams and executing high-impact marketing programs.
• Strong analytical and budgeting skills; high proficiency in Excel and PowerPoint.
• Deep understanding of retailer dynamics, shopper behavior, and omnichannel marketing tactics.
• Experience managing paid media campaigns and agency/vendor relationships.
• Excellent communication, presentation, and interpersonal skills.
• Entrepreneurial mindset with a strategic and creative approach to problem-solving.
• Ability to manage multiple projects in a fast-paced, dynamic environment.

Hiring Process

Our process may include application review, interviews, assessments, reference checks, and a conditional offer.

Equal Opportunity Employer Statement

The Company is an Equal Opportunity Employer and does not discriminate on the basis of any legally protected status.

Accommodation Statement

Applicants needing accommodation during the hiring process may contact human resources @ [e-mail].

Work Authorization

Employment is contingent upon the ability to work lawfully in the United States and completion of employment eligibility verification after hire.

Background Check / Drug Testing

Employment offers may be contingent upon job-related screening, where permitted by law.

At Will Employment

Employment with FoodStory Brands is at-will, meaning either the employee or the company may end the employment relationship at any time, with or without cause or notice, unless otherwise required by applicable law.

This job postings not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the role. The company reserves the right to modify this description at any time.