Brand & Growth Director — Digital-First Snacks

Love Corn; Ho-Ho-Kus (NJ); On-site; USD 150,000 - 230,000; Full time

Job summary

Love Corn in the United States seeks a USA Director of Marketing to lead a digital-first, brand-forward strategy for a rapidly growing snack brand. You will own the consumer journey online-to-retail, building campaigns that spark discovery, drive trial, and accelerate velocity at retail, while elevating the brand story and voice.

You will lead brand-building, social media, performance marketing, content, influencer partnerships, and retail media, partnering with sales to support retailer

Qualifications

• 8+ years of digital and brand marketing experience in food & beverage or CPG.
• Proven success in building and scaling brand campaigns across digital and retail channels.
• Strong performance marketing and CRM/retention program leadership.
• Experience leading Amazon, Instacart, and retail media marketing.
• Excellent storyteller with data-driven decision making and entrepreneurial energy.

Responsibilities

• Own LOVE CORN's brand positioning across digital, retail, packaging, partnerships, and earned media.
• Build breakthrough brand campaigns to drive awareness, household penetration, and retailer excitement.
• Develop quarterly retailer plans that support 360 marketing activities for top retail customers.
• Lead marketing initiatives integrating digital, social, influencer, shopper, and experiential marketing.
• Lead consumer insights work to understand motivations, usage occasions, and cultural trends.
• Partner with founders to evolve brand identity, tone of voice, and creative direction as the brand scales.

Skills

Brand marketing

Digital marketing

Performance marketing

CRM & retention

Analytics & dashboards

Leadership

Team management

Influencer marketing

Job description

Love Corn in the United States seeks a USA Director of Marketing to lead a digital-first, brand-forward strategy for a rapidly growing snack brand. You will own the consumer journey online-to-retail, building campaigns that spark discovery, drive trial, and accelerate velocity at retail, while elevating the brand story and voice.

You will lead brand-building, social media, performance marketing, content, influencer partnerships, and retail media, partnering with sales to support retailer