Director of Membership and Communications

Genesis Distribution; Erie (Erie County); Hybrid; USD 70,000 - 85,000; Full time

Benefits offered by this job

Performance-based bonus

Health insurance coverage for self and

Job summary

Lake Shore Country Club in Erie, PA seeks a Director of Membership and Communications to lead membership growth, retention, and outreach. You will manage member communications, coordinate with events, and supervise the Membership Department to ensure excellent service and compliance with club standards.

The role requires a strong background in hospitality or club management, +5 years in a related area, and a proven ability to work with diverse external constituencies.

Qualifications

• Ability to establish and maintain effective relationships with supervisory/administrative staff, employees, guests and the general public.
• Direct and oversee the activities of the Membership Department and control its budget.
• Knowledge of and ability to perform required role in emergency situations.

Responsibilities

• Develop and implement membership programs and communications to increase and retain members.
• Represent the club in its relationships with external constituencies.
• Maintain membership database and process applications.
• Coordinate with Events Manager on the master calendar.
• Organize member recruitment activities and tours for prospective members.

Skills

Relationship management

Department leadership

Emergency procedures

Education

Bachelor’s degree in Business Administration, Hospitality or Resort Management, Communications, Public Relations or related major

Five years of relevant work experience

Job description

Director of Membership and Communications

Lake Shore Country Club was first established in 1929. Over the years, Lake Shore has grown into much more than a Private Golf Club. With a lakeside swimming pool, tennis courts, fitness room, monthly social and family events, and spectacular food and views in our Grill Room and Grill Room Bar, Lake Shore has something to offer nearly everyone in the Erie, PA community.

Club is open 6 days per week, 11 months per year.

Age of Club: 96

Number of Members: 490

Average Age of Members: 50

Gross Dollar Volume: $4,059,000.00

This club uses CMAA’s General Manager/Chief Operating Officer Concept.

Golf Facilities

• 18 hole course, par 72, designed by Tom Bendelow

Racquet Facilities

Hard courts include 2 Pickleball courts

Swimming Facilities

Other Athletic Facilities

Fitness room Golf Simulator

Dining Facilities

• 1 Member’s Grill that seats 120
• 1 Ballroom that seats 300
• 2 Lounge/Bar that seats 50

Date Posted

9/17/2026

Job Title

Director of Membership and Communications

Job Description

Job Summary (Essential Functions)

• Develop and implement programs, projects, communications, and activities designed to increase and retain membership in the club.
• Represent the club in its relationships with numerous external constituencies.

Job Tasks/Duties

• Maintains the club’s database (membership register) of members’ files.
• Develops and ensures that established procedures for processing prospective members’ applications are consistently followed.
• Plans and implements strategies to meet club membership goals.
• Processes all requests for and transfers of membership.
• Assists prospective members in fulfilling application requirements.
• Conducts tours for prospective members.
• Conducts orientation program for new members.
• Promotes club activities using flyers, social media, newsletters, direct mail flyers, notices on club website and other means.
• Coordinates with the Events Manager the updating of the club’s master calendar.
• Maintains online member directory.
• Holds prospective member functions.
• Calls and requests active members to make personal referrals and to assist with recruitment efforts.
• Processes member resignations; develops reports and undertakes special projects as applicable if membership retention problems arise.
• Determines markets to be canvassed for qualified individuals and completes and maintains perpetual member invitee roster.
• Assesses the need for and makes recommendations regarding membership classifications to help ensure that the needs of ever-changing markets are met.
• Personally meets each club member and instills confidence that the club is operated in the best interests of the membership.
• Serves on applicable club committees to assure members’ interests are consistently addressed.
• Follows-up on telemarketing efforts, member referrals, leads from staff, catering contracts, lists, publications, etc.
• Organizes production of membership kits for sales calls, “blitzes” and direct mail activities.
• Researches the need for ongoing sales promotions regarding demographics, market segmentation data, etc.
• Provides sales and other applicable training for staff members.
• Tracks the success and overall performance of all membership activities.
• Coordinates development of the social activities and social calendar for the club.
• Maintains a file of club history information.
• Coordinates all club public relations efforts, members’ newsletters, news and media events, use of social media, and club promotional materials.
• Conducts annual club survey on membership dues, equity, practices and fees. Surveys may occur multiple times a year on various subjects.
• Attends management and staff meetings.
• Effectively responds to member comments in accordance with club standards, policies and rules; uses ideas, feedback and suggestions to continuously improve the services provided to members.
• Develops and adheres to a departmental budget; after approval, monitors and takes corrective action as necessary to help assure that budget goals are attained.
• Recruits, trains, supervises, schedules and evaluates subordinates according to established club procedures.
• Reports approved new members to the Controller to initiate proper administration of their memberships; ensures that applications are completely and properly filled out, that initiation fees are collected and that new members understand the privileges and costs of becoming a member.
• Provides notices and agenda for and invites and maintains minutes of the club’s membership committee.
• Works with the Food and Beverage Department as needed to coordinate special member events.
• Surveys other clubs for information useful in setting and revising club membership policies.
• Oversees the administration of all membership rules and regulations to ensure consistency in interpretation and application; updates club rules and regulations and keeps members informed of changes.
• Manages suspension list and handles communication with dissatisfied members.
• Responsible for maintaining confidentiality of all member information.
• Is present during club operating hours and events to assist in meeting and greeting members and guests.
• Completes other appropriate assignments made by the General Manager.

Candidate Qualifications

Job Knowledge, Core Competencies and Expectations

• Ability to establish and maintain effective relationships with supervisory/administrative staff, employees, guests and the general public.
• Direct and oversee the activities of the Membership Department and control its budget.
• Knowledge of and ability to perform required role in emergency situations.

Educational Requirements

• Bachelor’s degree in Business Administration, Hospitality or Resort Management, Communications, Public Relations or related major and three (3) years of work experience in the hospitality industry.
• Five years of relevant work experience.

Date Position Available

October 1, 2026

Salary Range

$70,000.00 to $84,999.00

Other Benefits

• Salary is open and commensurate with qualifications and experience.
• Performance based bonus
• Health insurance benefits and coverage for individual and family. Club pays 70% and employee pays 30% of coverage costs.