Director of Membership

Texas Restaurant Association; Austin (TX); In loco; USD 120.000 - 180.000; Tempo pieno

Descrizione del lavoro

Texas Restaurant Association (TRA) seeks a Director of Membership to lead statewide membership growth, retention, and engagement while expanding dues and non-dues revenue. This senior, quota-carrying role requires building high-performing teams, crafting growth strategies, and delivering measurable revenue results across Texas.

The Director will lead a distributed team, work with regional leaders, and collaborate with TRA’s executive team to accelerate acquisition, maintain retention, and drive

Competenze

• Bachelor's degree and 7+ years of progressive experience in membership development, business development, or sales leadership.
• Proven success achieving or exceeding sales growth and customer retention targets.
• Strong understanding of subscription-based or recurring revenue business models.
• Experience leading, coaching, and managing sales or engagement teams, including geographically distributed professionals.

Mansioni

• Develop and execute TRA’s statewide membership acquisition strategy, including market segmentation, prospect targeting, and sales campaigns.
• Lead, coach, and hold accountable membership sales and engagement professionals across multiple Texas markets.
• Establish and manage individual and market-level sales targets, pipeline performance, and conversion metrics.
• Personally cultivate and close high-value membership opportunities, including multi-unit restaurant operators and major industry organizations.
• Monitor membership growth, revenue performance, and sales forecasts, providing actionable insights to executive leadership.
• Collaborate with regional market leaders and marketing teams to maximize membership acquisition opportunities.

Conoscenze

Membership development

Sales leadership

Strategic planning

Revenue growth

CRM proficiency

Formazione

Bachelor's degree

Strumenti

Salesforce

Descrizione del lavoro

The Texas Restaurant Association (TRA) is seeking an accomplished, results-driven Director of Membership to lead statewide membership growth, retention, and engagement while driving increased adoption of our member benefits, products, and services.

Representing an industry with more than 58,000 restaurant and foodservice locations across Texas, TRA is dedicated to protecting, advancing, and strengthening one of the state’s largest and most dynamic industries.

This is a senior, quota-carrying leadership position for an experienced sales and membership development professional who thrives on building high-performing teams, developing growth strategies, and delivering measurable revenue results.

The Director of Membership will lead a distributed team of membership sales and engagement professionals, collaborate with regional market leaders, and work closely with TRA’s executive leadership to accelerate membership acquisition, maintain strong retention, and expand recurring dues and non-dues revenue.

We’re looking for a strategic leader who is equally comfortable developing a statewide growth plan, coaching sales professionals, and personally closing significant business opportunities.

What You’ll Do

• Develop and execute TRA’s statewide membership acquisition strategy, including market segmentation, prospect targeting, and sales campaigns.
• Lead, coach, and hold accountable membership sales and engagement professionals across multiple Texas markets.
• Establish and manage individual and market-level sales targets, pipeline performance, and conversion metrics.
• Personally cultivate and close high-value membership opportunities, including multi-unit restaurant operators and major industry organizations.
• Monitor membership growth, revenue performance, and sales forecasts, providing actionable insights to executive leadership.
• Collaborate with regional market leaders and marketing teams to maximize membership acquisition opportunities.

Member Retention & Engagement (30%)

• Lead strategies to maintain TRA’s strong membership retention rate of 90% or higher.
• Develop and execute comprehensive member engagement programs spanning onboarding, ongoing engagement, renewal, and win-back initiatives.
• Establish retention goals, monitor at-risk accounts, and implement proactive member outreach strategies.
• Ensure consistent statewide member engagement and accurate CRM records.
• Strengthen members’ understanding of TRA’s advocacy, workforce development, industry resources, and other membership benefits.
• Analyze member feedback and collaborate with leadership to continuously improve the membership experience.

Member Value & Non-Dues Revenue Growth (30%)

• Drive adoption of TRA’s benefits, products, and services among new and existing members.
• Establish adoption targets and performance metrics tied to non-dues revenue growth.
• Collaborate with internal teams and strategic partners to develop effective product launches and member engagement campaigns.
• Train and equip membership teams to communicate the value of TRA’s partner solutions.
• Identify strategic partnerships with chambers of commerce, industry associations, and other organizations to expand membership reach.
• Represent TRA at industry conferences, membership events, and strategic partner engagements.

What We’re Looking For

Required Qualifications

• Bachelor’s degree and 7+ years of progressive experience in membership development, business development, or sales leadership.
• Demonstrated success achieving or exceeding sales growth and customer retention targets.
• Strong understanding of subscription-based or recurring revenue business models.
• Experience leading, coaching, and managing sales or engagement teams, including geographically distributed professionals.
• Proven ability to develop growth strategies, manage sales pipelines, and deliver measurable revenue results.
• Strong CRM proficiency, including pipeline management, forecasting, and performance reporting.
• Excellent communication, relationship-building, and executive presentation skills.
• Ability to work independently, establish priorities, and represent TRA professionally with senior industry leaders.

Preferred Qualifications

• Experience leading membership growth for a trade association, professional society, or membership-based organization.
• Familiarity with association business models, including membership dues, retention strategies, non-dues revenue, and partner programs.
• Restaurant, hospitality, or foodservice industry experience.
• Experience with Salesforce or comparable CRM platforms.
• Demonstrated success managing high-value accounts and complex business relationships.

Why Join TRA?

At the Texas Restaurant Association, membership is at the heart of everything we do.

As Director of Membership, you’ll play a central leadership role in growing and strengthening an organization that supports restaurant operators, entrepreneurs, and hospitality professionals across Texas.

You’ll have the opportunity to shape statewide membership strategy, develop a high-performing team, expand valuable industry partnerships, and directly contribute to the Association’s long‑term growth and financial strength.

If you’re an experienced sales leader who thrives on building relationships, developing teams, and delivering measurable results, we’d love to hear from you!