Director of Media Strategy & Yield Optimization

Macy's; United States; On-site; USD 131,000 - 218,000; Full time

Benefits offered by this job

Performance-based incentives

Annual merit review

Employee Assistance Program

Job summary

Macy's is seeking a Director, Media Planning to lead media strategy development, audience planning, and yield optimization for Macy's Media Network. You will manage a team of media planners and analysts, translating complex data into targeted media solutions that maximize revenue and performance.

In this role you will influence cross-functional partners, shape PMP strategies, and drive pricing strategies while staying ahead of industry trends in a fast-paced environment.

Qualifications

• Candidates with a bachelor's degree or equivalent work experience.
• 8–10 years of Media Planning in a digital environment; 2–3 years in Yield Management.
• Ability to access and review information, collaborate, and adapt to department needs.
• Flexible schedule based on department and company needs.

Responsibilities

• Lead and develop a team of media planners for integrated media plans.
• Establish planning and proposal processes across Media Planning and Sales.
• Advance audience segmentation and targeting capabilities.
• Monitor industry trends and evolving media capabilities.
• Define strategy for curated private marketplaces to maximize revenue.
• Conduct inventory analysis and forecasting to support pricing.
• Lead yield management initiatives across channels.
• Collaborate with Sales, Ad Operations, Analytics to optimize pricing strategy.
• Provide training and guidance to Sales on audience targeting and CPM growth.

Skills

Media Planning

Yield Management

Analytics

People Leadership

Cross-Functional

Strategic Thinking

Sales Partnership

Relationship Mgmt

Project Management

Communication

Tech Proficiency

Problem Solving

Execution Excellence

Education

Bachelor's degree or equivalent

Tools

GAM

DV360

Meta

Nielsen

Comscore

Salesforce

Job description

Macy's is seeking a Director, Media Planning to lead media strategy development, audience planning, and yield optimization for Macy's Media Network. You will manage a team of media planners and analysts, translating complex data into targeted media solutions that maximize revenue and performance.

In this role you will influence cross-functional partners, shape PMP strategies, and drive pricing strategies while staying ahead of industry trends in a fast-paced environment.