Director of Media Strategy & Analytics (Hybrid/Remote)

Scorpion Therapeutics; Princeton (NJ); Hybrid; USD 170,000 - 230,000; Full time

Job summary

Bristol Myers Squibb is seeking a Director of Media Strategy to lead holistic media plans across DTC and HCP channels, aligning media decisions with a designated therapeutic area and regulatory expectations. You will drive integrated campaigns, oversee agency relationships, and ensure compliance while leveraging analytics to optimize performance and ROI.

The role requires strong leadership in a matrixed organization, the ability to translate business goals into media strategies, and a track

Qualifications

• Bachelor's degree; minimum 8 years in media strategy, planning, and digital execution
• Including at least 5 years within the pharmaceutical or regulated industry
• Proven experience managing agency relationships and implementing data-driven, personalized media campaigns

Responsibilities

• Oversee media planning and agency relationships
• Drive integrated campaigns
• Ensure regulatory compliance
• Leverage media analytics for optimization
• Collaborate with internal teams and external partners to align strategies with business goals, trends, and innovations

Skills

Media strategy

Media planning

Digital execution

Agency relationships

Data-driven campaigns

Education

Bachelor's degree

Job description

Bristol Myers Squibb is seeking a Director of Media Strategy to lead holistic media plans across DTC and HCP channels, aligning media decisions with a designated therapeutic area and regulatory expectations. You will drive integrated campaigns, oversee agency relationships, and ensure compliance while leveraging analytics to optimize performance and ROI.

The role requires strong leadership in a matrixed organization, the ability to translate business goals into media strategies, and a track