Director of Media Planning & Yield Strategy

Macy's, Inc.; United States; Remote; USD 140,000 - 190,000; Full time

Benefits offered by this job

Merchandise discounts

Performance incentives

Annual merit review

Employee assistance program

Tuition reimbursement

Health coverage

401(k) match

Paid time off

Job summary

Macy’s, Inc. in the United States is seeking a Director of Media Planning to lead strategy development, audience planning, and yield optimization for Macy’s Media Network, while managing a team of media planners and inventory analysts.

You will translate complex data into targeted media solutions, guide pricing and inventory strategies, and collaborate with Sales, Ad Operations, and Analytics to drive revenue growth in a fast-paced environment.

Qualifications

• Bachelor's degree or equivalent work experience in a related field.
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Skills

Media planning strategy

Yield management

Analytical skills

People leadership

Cross-functional influence

Strategic thinking

Sales partnership

Relationship management

Project & process management

Communication skills

Technical proficiency

Problem solving

Execution excellence

Education

Bachelor's degree or equivalent

Tools

GAM

DV360

Meta

Nielsen

Comscore

Salesforce

Job description

Macy’s, Inc. in the United States is seeking a Director of Media Planning to lead strategy development, audience planning, and yield optimization for Macy’s Media Network, while managing a team of media planners and inventory analysts.

You will translate complex data into targeted media solutions, guide pricing and inventory strategies, and collaborate with Sales, Ad Operations, and Analytics to drive revenue growth in a fast-paced environment.