Director of Media New York, NY Posted today

Bloomberg L.P.; New York (NY); On-site; USD 110,000 - 180,000; Full time

Job summary

An established industry player is seeking a dynamic Director of Media to spearhead innovative paid media initiatives aimed at driving subscription growth. This role is pivotal in shaping the media strategy and execution, ensuring alignment with strategic objectives while optimizing performance across various channels. The ideal candidate will possess a wealth of experience in performance marketing, a data-driven mindset, and a collaborative spirit to work cross-functionally. Join a forward-thinking company where your contributions will directly impact the media landscape and drive breakthrough performance.

Qualifications

• Deep experience in performance marketing and full-funnel campaign development.
• Strong understanding of media analytics and attribution.

Responsibilities

• Develop full-funnel, performance-driven media strategies.
• Oversee execution of paid media campaigns and optimize performance.

Skills

Performance Marketing

Media Analytics

Campaign Development

Cross-Functional Collaboration

Media Strategy

Education

Bachelor's Degree in Marketing or Related Field

Master's Degree (Preferred)

Tools

Media Planning Tools

Analytics Platforms

Job description

Smarter, Faster, and as always - First. That's our philosophy. Bloomberg Media empowers global business leaders with breaking news, expert opinion and proprietary data distributed on every platform, across every time zone. Like our products and solutions- our teams are agile, dynamic, and innovative. We work hard, and we work fast - while keeping up the quality and accuracy for which we're known. It's what keeps us inventing and reinventing, all the time. Our culture is wide open, just like our spaces. We challenge each other. And through our countless volunteer projects, we help bring out the best in our communities as around us, too. You can do amazing work here. Work you couldn't do anywhere else. It's up to you to make it happen.

The Role:

We’re seeking a Director of Media to lead our paid media initiatives focused on driving subscription growth. This person will serve as a strategic partner to our media agency and internal stakeholders, developing and executing comprehensive, data-informed media plans across channels. You’ll play a pivotal role in optimizing our media mix, driving performance, and staying ahead of the ever-evolving media landscape.

What You’ll Do:

Lead Media Strategy & Execution

• Develop full-funnel, performance-driven media strategies in collaboration with internal teams and external partners.

• Oversee the end-to-end execution of paid media campaigns—from briefing and planning to optimization and reporting.

• Continuously monitor and refine media performance against key KPIs to maximize efficiency and ROI.

• Manage cross-functional processes to ensure campaign alignment with strategic objectives and timely delivery.

Drive Innovation

• Identify and implement emerging platforms, tools, and trends to enhance media effectiveness.

• Experiment with new approaches to drive breakthrough performance across digital, social, and programmatic channels.

Champion Thought Leadership

• Serve as a media subject matter expert, advising internal teams on best practices, trends, and innovations.

• Lead internal education on the evolving media landscape and new technologies.

• Represent Bloomberg Media’s media expertise in external settings with partners, agencies, and industry events.

Who You Are:

• A seasoned media strategist with deep experience in performance marketing and full-funnel campaign development.

• Data-driven and results-oriented, with a strong understanding of media analytics and attribution.

• Collaborative, persuasive, and comfortable working cross-functionally at all levels.

• Experienced in managing media agencies and vendor relationships to deliver outstanding outcomes.

• Passionate about media innovation, and always curious about what's next.

Bloomberg is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of age, ancestry, color, gender identity or expression, genetic predisposition or carrier status, marital status, national or ethnic origin, race, religion or belief, sex, sexual orientation, sexual and other reproductive health decisions, parental or caring status, physical or mental disability, pregnancy or parental leave, protected veteran status, status as a victim of domestic violence, or any other classification protected by applicable law.

Bloomberg is a disability inclusive employer. Please let us know if you require any reasonable adjustments to be made for the recruitment process. If you would prefer to discuss this confidentially, please email [e-mail]