Director of Media Analytics

Moon Rabbit; New York (NY); On-site; USD 170,000 - 230,000; Full time

Job summary

Moon Rabbit in New York seeks a Director of Analytics to transform data into strategic insights that elevate client marketing performance. You will lead the analytics vision, mentor a team of analysts, and deliver best-in-class reporting, optimization, and recommendations that drive measurable growth.

You will collaborate with clients and internal teams, shaping campaigns with data-driven narratives and advanced analytics, including attribution and testing.

Qualifications

• 6–8 years of progressive analytics experience, including 3+ years in an agency/consulting environment.
• Proven leadership with experience growing and inspiring teams.
• Experience presenting insights to senior client stakeholders and executives.
• Proficiency with BI/visualization tools (Tableau, Looker, Power BI) and strong SQL familiarity; Python or R preferred.
• Thought leadership in shaping digital vision and success.
• Exceptional communication and storytelling in client-facing settings.

Responsibilities

• Define and evolve the analytics vision in alignment with client goals.
• Build and maintain measurement frameworks and dashboards using BI tools.
• Shape data-driven recommendations across paid media to optimize ROI and costs.
• Present findings clearly to senior client stakeholders.
• Translate data into narratives that drive decision‑making at the highest level.
• Collaborate with Moon Rabbit teams to deliver unified insights.
• Mentor analysts and establish best practices for data integrity and reporting.
• Lead advanced analytics projects including attribution, forecasting, segmentation, and experimentation.
• Oversee A/B and multivariate testing to inform campaign optimization.
• Stay ahead of analytics trends to keep Moon Rabbit at the forefront.

Skills

Analytics leadership

Client-facing communication

Storytelling

Mentoring

Strategic analytics

Tools

Tableau

Looker

Power BI

SQL

Python

Job description

At Moon Rabbit, data isn’t just numbers — it’s the story that fuels smarter strategies and measurable growth. As Director of Analytics, you’ll lead the charge in transforming data into actionable insights that elevate our clients’ marketing performance. You’ll define the frameworks, dashboards, and methodologies that help brands see around corners, while guiding a team of analysts to deliver best‑in‑class reporting, optimization, and strategic recommendations. As a senior leader, you’ll collaborate directly with clients and internal teams to connect data to decisions, shaping campaigns that deliver meaningful outcomes. This is both a strategic and hands‑on role: you’ll set the vision, mentor the team, and roll up your sleeves to ensure our analytics practice continues to be a true differentiator at Moon Rabbit.

Responsibilities

• Lead Analytics Strategy: Define and evolve the analytics vision at Moon Rabbit, ensuring it aligns with client business goals.
• Build and maintain robust measurement frameworks and performance dashboards using Google Analytics, Looker Studio, and other BI tools.
• Shape data‑driven recommendations across paid media channels to optimize ROI, conversions, engagement, and acquisition costs.
• Serve as a trusted advisor to senior client stakeholders, presenting findings clearly and confidently.
• Translate complex data into narratives and strategies that drive decision‑making at the highest level.
• Partner across Moon Rabbit teams – media, strategy, and creative – to deliver unified insights.
• Manage and mentor a team of analysts, fostering growth, collaboration, and thought leadership; establish best practices for data integrity, compliance, and reporting consistency across accounts.
• Create a culture of curiosity, experimentation, and innovation in analytics delivery.
• Lead advanced analytics projects including attribution modeling, forecasting, segmentation, and experimentation.
• Oversee A/B and multivariate testing frameworks to inform campaign optimization.
• Stay ahead of industry trends, emerging technologies, and evolving analytics methodologies to keep Moon Rabbit at the forefront.

Requirements

• 6–8 years of progressive analytics experience, with at least 3 years in an agency or consulting environment.
• Proven leadership skills with experience growing, mentoring, and inspiring teams.
• Track record of presenting insights and strategies to senior client stakeholders and executives.
• Proficiency with BI and visualization tools (Tableau, Looker, Power BI) and strong familiarity with SQL; Python or R preferred.
• Recognized thought leadership with the ability to shape digital vision and success.
• Exceptional communication, collaboration, and storytelling skills in high‑pressure, client‑facing environment.

What You’ll Bring

• A blend of strategic vision and hands‑on experience.
• The ability to turn data into stories that move people and strategies forward.
• A passion for teaching, mentoring, and elevating analytics talent.
• Entrepreneurial drive and curiosity that matches Moon Rabbit’s culture of agility and innovation.