Associate Director, Analytics

Fusion92; Chicago (IL); On-site; USD 85,000 - 120,000; Full time

Job summary

Fusion92 is looking for an Associate Director, Analytics to drive a culture of data-driven results. You will manage analytics for diverse clients, ensuring actionable insights lead to improved marketing strategies.

The ideal candidate has over 6 years of experience in data analysis, strong project management skills, and excellent communication abilities. You will collaborate with teams to create effective measurement frameworks, translating data into meaningful stories that resonate with clients.

Qualifications

• 6+ years in data analysis, deriving insights from large datasets.
• Experience with digital campaign analysis across various channels.
• Excellent communication and collaboration skills required.

Responsibilities

• Manage analytics for various clients and optimize marketing programs.
• Translate complex data into actionable insights for clients.
• Develop Multi Touch Attribution models for measurement.

Skills

Data analysis

Digital campaign analysis

Client management

Communication skills

Project management

Education

Bachelor’s Degree in advertising/marketing, business, engineering, or statistics/mathematics

Tools

Google Analytics

Microsoft Excel

Tableau

Job description

We're an independent agency, made up of independent people. Thinkers, tinkerers, designers, writers, planners, poets, inventors, innovators and robot makers. Our independence defines us, not a holding company. Because while every agency can offer up the muscle, only a shop as independent as ours can put in the hustle necessary to create real results for your brand.

Job Description

Associate Director, Analytics

The Associate Analytics Director will raise the bar across the agency by fueling a culture of data driven results in everything the agency does. They will be responsible for managing the analytics work across a variety of clients. This role supports the data driven strategy to grow both client and Fusion92 business.

ROLE RESPONSIBILITIES:

• Strategy, management, and ongoing reporting and insights for major web properties
• Provide performance measurement and actionable insights around program optimization to clients
• Collaborate with internal teams and marketers to help identify and develop program solutions that meet identified marketing objectives vis custom analysis and data driven insights
• Translate complex concepts into meaningful data-driven stories that resonate with clients and highlight Fusion92’s value
• Development of POVs on methods to address different measurement needs
• Development of Multi Touch Attribution modeling across client marketing channels
• Develop and apply advance proprietary models that identify linkages between all conversions and all media drivers
• Assess business and marketing channels to develop a roadmap with possible solutions to measure results
• Data visualization and advanced reporting: Assist with moving away from Excel/PowerPoint-centric reporting by contributing to the design and implementation of interactive, web-based reporting

Qualifications

EXPERIENCE & SKILLS REQUIRED

• 6+ years’ experience in an industry where the focus has been on pulling large datasets and deriving insights from them
• Experience with digital campaign analysis (display, mobile, social media, search and/or email)
• Expertise working directly with clients, and managing expectations and projects to ensure all needs are addressed
• Bachelor’s Degree – ideally with a concentration in advertising/marketing, business, engineering, or statistics/mathematics
• Excellent written and verbal communication skills and the ability to work well in a highly collaborative team environment
• Experience successfully leading technical projects across teams with multiple stakeholders
• Expertise with an web analytics platform (Google Analytics, Webtrends, Omniture/Adobe Analytics)
• Advanced Microsoft Excel skills, PowerPoint skills, and/or Tableau skills
• Demonstrated strong problem solving and project management skills
• Proactive approach to internal team needs and client needs
• Team player – dependable, respectful, and communicative
• Fun and positive attitude
• Strong work ethic
• Able to work independently and balance multiple tasks

Additional Information

All your information will be kept confidential according to EEO guidelines.