Associate Media Planner

Moon Rabbit; New York (NY); On-site; USD 52,000 - 68,000; Full time

Job summary

Moon Rabbit is seeking an Associate Media Planner in New York to support the development and execution of strategic media plans for clients. You will collaborate with cross-functional teams to optimize reach, engagement, and campaign ROI while gaining hands-on experience with leading media platforms.

You'll assist in researching market trends, selecting channels, and monitoring performance against KPIs, learning from senior planners and growing in a dynamic agency environment.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or related field. Advanced degree or relevant certifications a plus.
• 0-2 years of experience in media planning, buying, or related roles within an advertising agency, media agency, or brand marketing.
• Foundational understanding of media planning principles, methodologies, and industry trends across digital, traditional, and emerging media channels.
• Familiarity with or a strong willingness to learn media planning and analytics tools, such as Nielsen, comScore, Google Analytics, Adobe Analytics, etc
• Emerging analytical skills with the ability to interpret data and help draw insights to optimize campaign performance.
• Excellent communication and presentation skills with the ability to effectively articulate concepts to internal teams.
• Ability to manage multiple projects and deadlines in a fast-paced, deadline-driven environment.
• Detail-oriented with strong organizational skills and the ability to prioritize tasks and manage time effectively.
• Collaborative team player with a proactive attitude and a passion for innovation and continuous learning in the media landscape.

Responsibilities

• Assist senior team members in developing comprehensive media plans tailored to meet client objectives, target audience demographics, and campaign budgets.
• Help conduct thorough research and analysis of market trends, consumer behavior, and competitor activities to inform media strategy development.
• Support the team in identifying optimal media channels and platforms for campaign delivery, including digital, social, traditional, and emerging media opportunities.
• Assist in the process of negotiating and securing favorable media placements, ad rates, and partnerships.
• Collaborate with internal teams, including account managers, creative teams, and data analysts, to align media strategies with overall campaign objectives and messaging.
• Learn to utilize media planning tools and software to analyze audience insights, media performance data, and campaign metrics.
• Help monitor campaign delivery and performance in real-time to ensure campaign success and adherence to KPIs.
• Stay abreast of industry trends, new media technologies, and best practices to drive innovation and maintain a competitive edge in the marketplace.
• Foster strong relationships with media vendors, publishers, and technology partners to stay informed of new opportunities for clients.
• Assist in providing regular updates, reports, and insights to clients and internal stakeholders on media performance and trends

Skills

Communication skills

Presentation skills

Team collaboration

Multitasking

Time management

Analytical thinking

Willingness to learn

Attention to detail

Education

Bachelor's degree in Marketing, Advertising, Communications, or related field

Tools

Nielsen

comScore

Google Analytics

Adobe Analytics

Job description

As an Associate Media Planner at Moon Rabbit, you will play a supportive and growing role in creating and executing strategic media plans that effectively reach target audiences and achieve campaign objectives. You will collaborate closely with cross-functional teams to help develop innovative media strategies that maximize brand visibility, engagement, and return on investment (ROI). This role offers an exciting opportunity for an entry-level professional to work with leading brands, learn to leverage cutting-edge media platforms, and help drive impactful advertising campaigns.

Responsibilities:

• Assist senior team members in developing comprehensive media plans tailored to meet client objectives, target audience demographics, and campaign budgets
• Help conduct thorough research and analysis of market trends, consumer behavior, and competitor activities to inform media strategy development.
• Support the team in identifying optimal media channels and platforms for campaign delivery, including digital, social, traditional, and emerging media opportunities
• Assist in the process of negotiating and securing favorable media placements, ad rates, and partnerships.
• Collaborate with internal teams, including account managers, creative teams, and data analysts, to align media strategies with overall campaign objectives and messaging
• Learn to utilize media planning tools and software to analyze audience insights, media performance data, and campaign metrics.
• Help monitor campaign delivery and performance in real-time to ensure campaign success and adherence to KPIs.
• Stay abreast of industry trends, new media technologies, and best practices to drive innovation and maintain a competitive edge in the marketplace.
• Foster strong relationships with media vendors, publishers, and technology partners to stay informed of new opportunities for clients.
• Assist in providing regular updates, reports, and insights to clients and internal stakeholders on media performance and trends

Qualifications:

• Bachelor's degree in Marketing, Advertising, Communications, or related field. Advanced degree or relevant certifications a plus.
• 0-2 years of experience (including internships) in media planning, buying, or related roles within an advertising agency, media agency, or brand marketing
• A foundational understanding of (and eagerness to learn more about) media planning principles, methodologies, and industry trends across digital, traditional, and emerging media channels.
• Familiarity with or a strong willingness to learn media planning and analytics tools, such as Nielsen, comScore, Google Analytics, Adobe Analytics, etc
• Emerging analytical skills with the ability to interpret data and help draw insights to optimize campaign performance.
• Excellent communication and presentation skills with the ability to effectively articulate concepts to internal teams
• Ability to manage multiple projects and deadlines in a fast-paced, deadline-driven environment
• Detail-oriented with strong organizational skills and the ability to prioritize tasks and manage time effectively
• Collaborative team player with a proactive attitude and a passion for innovation and continuous learning in the media landscape.