Director of Media

Bloomberg; New York (NY); On-site; USD 115,000 - 185,000; Full time

Job summary

An established industry player is seeking a Director of Media to spearhead innovative paid media initiatives aimed at driving subscription growth. This pivotal role involves leading the development of comprehensive media strategies, optimizing performance across channels, and staying ahead of the dynamic media landscape. The ideal candidate will be a seasoned strategist with a strong data-driven approach, capable of collaborating across teams and managing agency relationships. Join a vibrant, collaborative culture where your contributions can make a significant impact.

Qualifications

• Deep experience in performance marketing and full-funnel campaign development.
• Strong understanding of media analytics and attribution.

Responsibilities

• Lead the development of performance-driven media strategies.
• Oversee execution of paid media campaigns from planning to optimization.

Skills

Media Strategy

Performance Marketing

Media Analytics

Campaign Development

Cross-functional Collaboration

Job description

Join to apply for the Director of Media role at Bloomberg.

This range is provided by Bloomberg. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$115,000.00/yr - $185,000.00/yr

Bloomberg Media empowers global business leaders with breaking news, expert opinion, and proprietary data distributed across every platform and time zone. Our teams are agile, dynamic, and innovative. We work hard and fast, maintaining high quality and accuracy, which keeps us inventing and reinventing. Our culture is open and collaborative, and we value community involvement through volunteer projects. You can do impactful work here—work you couldn't do elsewhere. It's up to you to make it happen.

The Role

We’re seeking a Director of Media to lead our paid media initiatives focused on driving subscription growth. This person will serve as a strategic partner to our media agency and internal stakeholders, developing and executing comprehensive, data-informed media plans across channels. You’ll play a pivotal role in optimizing our media mix, driving performance, and staying ahead of the evolving media landscape.

What You’ll Do

1. Lead Media Strategy & Execution
2. Develop full-funnel, performance-driven media strategies in collaboration with internal teams and external partners.
3. Oversee the end-to-end execution of paid media campaigns—from briefing and planning to optimization and reporting.
4. Continuously monitor and refine media performance against KPIs to maximize efficiency and ROI.
5. Manage cross-functional processes to ensure campaign alignment with strategic objectives and timely delivery.

Drive Innovation

1. Identify and implement emerging platforms, tools, and trends to enhance media effectiveness.
2. Experiment with new approaches to drive breakthrough performance across digital, social, and programmatic channels.

Champion Thought Leadership

1. Serve as a media subject matter expert, advising internal teams on best practices, trends, and innovations.
2. Lead internal education on the evolving media landscape and new technologies.
3. Represent Bloomberg Media’s media expertise externally with partners, agencies, and industry events.

Who You Are

• A seasoned media strategist with deep experience in performance marketing and full-funnel campaign development.
• Data-driven and results-oriented, with a strong understanding of media analytics and attribution.
• Collaborative, persuasive, and comfortable working cross-functionally at all levels.
• Experienced in managing media agencies and vendor relationships to deliver outstanding outcomes.
• Passionate about media innovation, and always curious about what's next.

Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing and Sales

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Location: New York City Metropolitan Area (6 days ago)