Director, Digital Investment (Media)

Havas Media Network; New York (NY); Hybrid; USD 140,000 - 150,000; Full time

Job summary

An established industry player is seeking a dynamic Director of Digital Investment to lead innovative digital campaigns. This role is crucial for driving performance and collaboration across teams, ensuring the delivery of integrated digital media plans. The ideal candidate will have extensive experience in digital media planning, negotiation, and team leadership while fostering a culture of learning and accountability. Join a forward-thinking company that values creativity and strategic thinking, and take the lead in shaping impactful digital strategies that resonate with clients and consumers alike.

Benefits

Medical Insurance

Vision Insurance

401(k)

Paid Maternity Leave

Paid Paternity Leave

Disability Insurance

Tuition Assistance

Qualifications

• 8+ years of agency experience in a digitally focused role.
• Strong understanding of digital media and negotiation strategies.
• Experience in leading and collaborating with teams.

Responsibilities

• Oversee digital media planning and execution focused on HCP.
• Negotiate rates and terms with media partners.
• Lead and develop the Digital Investment team.

Skills

Digital Media Planning

Negotiation Skills

Team Leadership

Business Acumen

Problem Solving

Education

Bachelor's Degree

Master's Degree

Tools

Syndicated Tools

Job description

This range is provided by Havas Media Network. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$140,000.00/yr - $150,000.00/yr

Direct message the job poster from Havas Media Network

Senior Partner, Hiring Experience at Havas Media Network - Specializing in Talent Acquisition, Process Improvement, and, permanency. Marketing -…

Must have HCP, pharma and be able to work hybrid in the NYC or Boston office.

We seek someone that meets the criteria as an overall digital director; experience in Digital investment in media that involves the allocation of resources toward digital channels and technologies for the purpose of producing, distributing, promoting, and monetizing media content.

Job Description Summary:

The Director, Digital Investment is a key member of the Digital Investment team of experts responsible for delivering smart, innovative and performance driven Digital campaigns for its clients. They take the lead in identifying and selecting media partners that achieve identified strategic and tactical objectives as laid out by the Connections Planning and Comms Planning teams. They are the primary owners of the vendor relationships and are responsible for all negotiation and value creation with these vendors and for ensuring each plan is executed with excellence. They supply aggregated quantitative and qualitative information for group level reporting for rate and program negotiations. The team is expected to stay at the cutting edge of Digital innovation within the industry and educate the larger brand/client teams on relevant opportunities and challenges.

In order to fulfil these requirements, the Digital Investment team must collaborate seamlessly with other functional teams and specialties. This role reports to the VP, Digital Investment and will support the larger Digital Investment team and manages the junior team.

Main Responsibilities:

Digital Media Planning/Buying and Execution with a focus on HCP

• Oversee all aspects of plan creation ensuring consumer centric fully integrated Digital Media plans that are on brief and meet client objectives.

• Collaborate with Havas specialty teams to deliver full Digital solutions.

• Lead team in providing supporting documentation and rationale for plan recommendations to Connections Planning.

• Negotiate rates, value and terms with media partners that are in line with negotiation strategy set forth by VP, Digital Investment.

• Ensure integrated Digital Plans stay within budget.

• Provide thought leadership in alternative buying models and integrated projects.

• Final approver of campaigns before go live to ensure contractual terms (rate, value and terms) are met prior to order.

• Ensure junior team is executing campaigns with excellence from launch to post buy.

• Support dynamic benchmarking for vendor and tactic specific performance and rates for optimized planning and negotiation.

• Maintain and grow key marketplace relationships, including senior-level media owner and tech platform contacts.

• Lead creation of agency and client centric POVs when necessary.

• Learn and share updates on key industry trends across the team and agency with clear implications for clients.

• Partner with specialty and partner teams to create case studies and share best practice execution.

Managerial/Agency Support

• Lead by example while developing, motivating and coaching the full Digital Investment team.

• Conveys the vision and values of the Agency to assigned staff.

• Foster environment of learning for junior staff.

• Participate in the recruitment and growth of junior staff and ensure all direct reports master the skills and organizational savvy required for advancement.

• Create environment of trust and accountability providing clear tasks and objectives when delegating tasks to the team.

• Manage team workload and help drive prioritization when necessary.

• Ensure team delivers on time and accurate work product.

• Participates in new business efforts and advises of the potential for new business opportunities.

• Facilitate the coordinating between digital investments and social and search teams

• 8+ years of agency experience specifically in a digitally focused role; a minimum of 2 years as AD to be considered. Prior experience managing a team.

• Demonstrates strong business acumen as expert in the Digital space inclusive of all site direct and all specialty fields.

• Strong understanding of syndicated tools utilized by the team to deliver on planning, buying and reporting, insights and optimization aspects of Digital Media.

• Great business sense and negotiating skills.

• Strong connections in the industry with the knowledge of knowing all the right people and places to go for the deal.

• Experience in leading and collaborating with others.

• Keen eye for detail and understanding of budget restraints.

• Self-Starter/demonstrates initiative.

• Strong problem solving skills.

• Exceptional interpersonal, organizational, communication and decision making skills.

• HCP, Pharma and Channel Expertise!

The salary range for this role is $140,000 - $150,000 annually, DOE.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Advertising, Purchasing, and Health Care Provider

• Industries

  Marketing Services, Advertising Services, and Public Relations and Communications Services

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

Disability insurance

Tuition assistance

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