Director of Media

Avature; New York (NY); On-site; USD 115,000 - 185,000; Full time

Job summary

An innovative firm is seeking a Director of Media to spearhead paid media initiatives aimed at driving subscription growth. This pivotal role involves developing comprehensive media strategies, optimizing performance, and collaborating with internal teams and external partners. With a focus on data-driven decisions, you'll lead the execution of campaigns across various channels while staying ahead of industry trends. Join a dynamic team where your expertise will shape the future of media and make a significant impact on business outcomes.

Benefits

Comprehensive Benefits Plan

401(k) with Match

Paid Time Off

Medical, Dental, and Vision Insurance

Life Insurance

Wellness Programs

Qualifications

• 5+ years of experience in media strategy and performance marketing.
• Strong understanding of media analytics and campaign attribution.

Responsibilities

• Develop and execute data-informed media plans to drive subscription growth.
• Monitor and refine media performance against key KPIs for maximum ROI.

Skills

Performance Marketing

Media Analytics

Cross-Functional Collaboration

Media Strategy Development

Campaign Optimization

Education

Bachelor's Degree in Marketing or Related Field

Master's Degree (Preferred)

Tools

Media Planning Tools

Analytics Platforms

Job description

Smarter, Faster, and as always - First. That's our philosophy. Bloomberg Media empowers global business leaders with breaking news, expert opinion and proprietary data distributed on every platform, across every time zone. Like our products and solutions- our teams are agile, dynamic, and innovative. We work hard, and we work fast - while keeping up the quality and accuracy for which we're known. It's what keeps us inventing and reinventing, all the time. Our culture is wide open, just like our spaces. We challenge each other. And through our countless volunteer projects, we help bring out the best in our communities as around us, too. You can do amazing work here. Work you couldn't do anywhere else. It's up to you to make it happen.

The Role:

We’re seeking a Director of Media to lead our paid media initiatives focused on driving subscription growth. This person will serve as a strategic partner to our media agency and internal stakeholders, developing and executing comprehensive, data-informed media plans across channels. You’ll play a pivotal role in optimizing our media mix, driving performance, and staying ahead of the ever-evolving media landscape.

What You’ll Do:

• Develop full-funnel, performance-driven media strategies in collaboration with internal teams and external partners.
• Oversee the end-to-end execution of paid media campaigns—from briefing and planning to optimization and reporting.
• Continuously monitor and refine media performance against key KPIs to maximize efficiency and ROI.
• Manage cross-functional processes to ensure campaign alignment with strategic objectives and timely delivery.
• Identify and implement emerging platforms, tools, and trends to enhance media effectiveness.
• Experiment with new approaches to drive breakthrough performance across digital, social, and programmatic channels.

Champion Thought Leadership

• Serve as a media subject matter expert, advising internal teams on best practices, trends, and innovations.
• Lead internal education on the evolving media landscape and new technologies.
• Represent Bloomberg Media’s media expertise in external settings with partners, agencies, and industry events.

Who You Are:

• A seasoned media strategist with deep experience in performance marketing and full-funnel campaign development.
• Data-driven and results-oriented, with a strong understanding of media analytics and attribution.
• Collaborative, persuasive, and comfortable working cross-functionally at all levels.
• Experienced in managing media agencies and vendor relationships to deliver outstanding outcomes.
• Passionate about media innovation, and always curious about what's next.

Salary Range = 115000-185000 USD Annually+ Benefits + Bonus

The referenced salary range is based on the Company's good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education/training and skill level.


We offer one of the most comprehensive and generous benefits plans available and offer a range of total rewards that may include merit increases, incentive compensation, [Exempt roles only], paid holidays, paid time off, medical, dental, vision, short and long term disability benefits, 401(k) +match, life insurance, and various wellness programs, among others. The Company does not provide benefits directly to contingent workers/contractors and interns.