Director of Marketing & Visual Storytelling

YMCA of the USA; Pueblo (CO); On-site; USD 70,000 - 110,000; Full time

Job summary

The YMCA of Pueblo seeks a Director of Marketing & Digital Media to lead marketing, communications, and digital strategy with a strong emphasis on visual storytelling, particularly video, to elevate awareness of the Y’s impact in the community.

Working under the COO, this leader will develop strategies that drive engagement, participation, and philanthropic support while strengthening the Y brand across platforms.

Qualifications

• Demonstrated experience in video production and digital storytelling.
• Strong understanding of social media, content strategy, and digital marketing trends.
• Experience with web analytics, social listening tools, and content management systems.
• Ability to manage multiple projects with tight deadlines.
• Strong attention to detail and proofreading skills.
• Creative, innovative, and collaborative mindset.
• Knowledge of Google Analytics, Google Ads, and digital advertising platforms.
• Ability to connect with and represent diverse community audiences.
• Experience leading organizational change and communication strategies.
• CPR, AED, Oxygen, and First Aid Certification (within one month of hire).

Responsibilities

• Lead development and execution of a comprehensive video storytelling strategy.
• Capture, produce, and distribute high-quality video content that tells authentic stories of members, staff, and community transformation.
• Ensure consistent storytelling across all channels (social media, website, email, presentations).
• Build a content pipeline that ensures proactive storytelling and brand relevance.
• Partner with program and membership teams to elevate meaningful stories that connect emotionally and inspire action.
• Drive engagement, participation, and philanthropic support through strategic storytelling.

Skills

Video production

Digital storytelling

Social media strategy

Web analytics

Content management

Project management

Attention to detail

Creativity

Google Analytics/Ads

Community engagement

Organizational change comms

CPR/First Aid cert

Education

Bachelor’s degree in marketing, communications, media, or related field

Job description

The YMCA of Pueblo seeks a Director of Marketing & Digital Media to lead marketing, communications, and digital strategy with a strong emphasis on visual storytelling, particularly video, to elevate awareness of the Y’s impact in the community.

Working under the COO, this leader will develop strategies that drive engagement, participation, and philanthropic support while strengthening the Y brand across platforms.