Storytelling Marketing & Video Director

Puebloymca; Pueblo West (CO); Sur place; USD 58 000 - 60 000; Plein temps

Avantages offerts par ce poste

Free YMCA Staff Membership

Program discounts

Employee Assistance Program

Retirement benefits

Paid vacation and holidays

Health, dental & vision insurance

Disability benefits

Life insurance

Career development

Résumé du poste

YMCA of Pueblo seeks a Director of Marketing & Digital Media to lead the organization’s storytelling, video strategy, and digital presence. You will partner with programs to highlight community impact and drive engagement, fundraising, and brand strength across channels.

You will oversee a comprehensive marketing plan, manage budgets, and act as spokesperson for media inquiries, while advancing data-driven strategies and digital storytelling to inspire action in Pueblo and beyond.

Qualifications

• Bachelor’s degree in marketing, communications, media, or related field preferred (or equivalent experience).
• Demonstrated experience in video production, editing, and digital storytelling required.
• Strong understanding of social media, content strategy, and digital marketing trends.
• Experience with web analytics, social listening tools, and content management systems.
• Ability to manage multiple projects with tight deadlines.
• Strong attention to detail and proofreading skills.
• Creative, innovative, and collaborative mindset.
• Knowledge of Google Analytics, Google Ads, and digital advertising platforms.
• Ability to connect with and represent diverse community audiences.
• Experience leading organizational change and communication strategies.
• CPR, AED, Oxygen, and First Aid Certification (within one month of hire).

Responsabilités

• Develop and implement an annual marketing and communications plan aligned with strategic priorities, with storytelling at its core.
• Serve as the primary spokesperson for media inquiries and crisis communications.
• Ensure marketing communications are mission-driven and effective for target audiences.
• Lead brand strategy and consistency across programs and channels.
• Engage media through storytelling, including feature stories and PSAs.
• Act as liaison to internal teams, branches, and community partners.
• Create and execute integrated campaigns for membership, programs, and fundraising.
• Use data to inform marketing strategies and program promotion.
• Develop presentations and materials for board, community, and fundraising efforts.
• Manage marketing budgets and ROI.
• Oversee advertising and promotion across print, digital, and direct channels.
• Track and optimize marketing performance.
• Conduct market research and stay competitive.
• Build relationships with influencers and strategic partners.
• Lead social media strategy focused on engagement and community.
• Respond to community feedback across digital platforms.
• Oversee website and app content, scheduling, and UX.
• Perform MOD responsibilities.
• Support Annual Community Support Campaign through storytelling and engagement.
• Support Corporate Cup and key events through impactful promotion.

Connaissances

Video production

Editing

Digital storytelling

Social media strategy

Web analytics

Content management systems

Project management

Attention to detail

Creative mindset

Digital advertising

Formation

Bachelor’s degree in marketing/communications/media

CPR/First Aid certification

Outils

Google Analytics

Google Ads

Content management systems (CMS)

Description du poste

YMCA of Pueblo seeks a Director of Marketing & Digital Media to lead the organization’s storytelling, video strategy, and digital presence. You will partner with programs to highlight community impact and drive engagement, fundraising, and brand strength across channels.

You will oversee a comprehensive marketing plan, manage budgets, and act as spokesperson for media inquiries, while advancing data-driven strategies and digital storytelling to inspire action in Pueblo and beyond.