Director of Marketing & Sales

Lake Seminole Square; Bradenton (FL); On-site; USD 95,000 - 100,000; Full time

Benefits offered by this job

Education Assistance

Extraordinary Reward Points

Employee Assistance Program

DailyPay

Paid Training

Paid Time Off

Comprehensive Benefits Package

Job summary

Freedom Village of Bradenton is seeking a Marketing and Sales Director to plan and coordinate all aspects of selling and marketing the independent living residences. You will lead direct sales, manage a team, and drive lead generation through advertising, referrals, and events.

The role requires a bachelor’s degree and at least five years in sales/marketing, preferably in senior living or healthcare, with proficiency in Salesforce and Microsoft Office.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, or related field required.
• Minimum 5 years in sales and marketing, preferably in senior living or healthcare.
• Proven track record of meeting/exceeding sales goals; CRM and Office proficiency.

Responsibilities

• Plan, develop, direct and coordinate all aspects of selling and marketing the independent living residences.
• Oversee direct sales, lead generation, and team performance.
• Manage advertising, referral development and event programs.
• Ensure timely, accurate reporting and cross-functional collaboration.

Education

Bachelor’s degree in Business Administration, Marketing, or related field

Tools

Salesforce

Microsoft Office

Job description

If you enjoy working with older adults, caring for and talking with them, learning from their stories and seeing them smile, this is the job of a lifetime. At Freedom Village of Bradenton, you can jump‑start a senior living career or build the one you have. You’ll grow, advance, and gain knowledge in senior services — one of the fastest‑growing career fields in the country.

You’ll join a team that’s passionate about working with seniors and making them our top priority. We’re committed to delivering the very best resident‑centered care and providing high‑quality hospitality through our Extraordinary Impressions program. With integrity, a solid work ethic and empathy for older adults, you can create a long, satisfying, and fruitful senior living career at Freedom Village of Bradenton.

What You Will Do:

The Marketing and Sales Director is responsible for planning, developing, directing and coordination of all aspects of selling and marketing the independent living residences. Responsibilities include direct sales, managing team performance as well as the lead generation program, including advertising, referral development and event programs.

Job Type Full Time

Salary $95,000-$100,000 annually.

Some Responsibilities:

• Plans, develops and executes all aspects of community independent living occupancy development, including annual marketing planning, in collaboration with Senior Housing Marketing and Sales team members.
• Fully executes the sales, marketing, referral and advertising objectives and strategies as outlined in the annual marketing plan.
• Develops and manages the Promotion and Sales budget.
• Ensures timely and accurate input as appropriate into C3 Leads and C3 LinC or other community specific systems.
• Maintains effective communication with the Executive Director and other leadership team members.
• Ensures that all prospect inquiries are managed and that timely follow through is maintained in accordance with designated time frames.
• Supervises the performance of Residency Counselors, Marketing Assistant and other Staffs the office to meet business needs which may include evenings, weekends and holidays.
• Prepares and maintains accurate and timely reports as required.

Our Culture: Hospitality & Whole‑Person Wellness

We are deeply committed to a culture of hospitality—treating residents, coworkers, and guests with warmth, respect, professionalism, and care.

We also embrace a whole‑person wellness philosophy, supporting residents across the eight dimensions of wellness: Emotional, Environmental, Health Services, Intellectual, Physical, Social, Spiritual, and Vocational.

What We’re Looking For:

• Bachelor’s degree in Business Administration, Marketing, or a related field preferred.
• Minimum 5 years of experience in sales and marketing, preferably in senior living,
• healthcare, or hospitality industries.
• Proven track record of meeting and exceeding sales goals.
• Proficiency with CRM systems, Salesforce preferred
• Proficiency with Microsoft Office Suite products
• Successful Completion of Background Screening through AHCA - https://info.flclearinghouse.com

Why You’ll Love Working Here:

We don’t just care for our residents — we care for our team. Here’s how we show it:

• Education Assistance & Scholarships to support your growth.
• Extraordinary Reward Points to recognize your hard work.
• Free & Confidential Employee Assistance Program for life’s challenges.
• Employee-Led Committees to ensure your voice is heard.
• DailyPay so you can manage your earnings on your schedule.
• Paid Training, Paid Time Off, and Paid Holidays.
• Comprehensive Benefits Package including Medical, Dental, Vision, Life Insurance, Disability, and 401(k).

Freedom Village of Bradenton is an EEO Employer