Director of Marketing, Recruitment and Student Placement

Jackson State University; Van Winkle (MS); On-site; USD 85,000 - 120,000; Full time

Job summary

Jackson State University is seeking a Director of Marketing, Recruitment, and Student Placement within the College of Health Sciences. The role leads strategic marketing, recruitment, student placement, and outreach to advance visibility and growth of programs.

The Director will collaborate with the Dean, program leadership, faculty, staff, and partners to coordinate efforts that promote student success, experiential learning, and career opportunities for BSPH, MPH, DrPH, and related programs.

Qualifications

• Requires a master's degree and a minimum of 3 years of relevant experience.
• Strong communication, organizational, interpersonal, leadership, and relationship-building skills are essential.

Responsibilities

• Develop and implement marketing and recruitment strategies for undergraduate and graduate programs.
• Engage diverse stakeholders, including health departments, government agencies, medical centers and hospitals.
• Proficiency in social media marketing strategies and content marketing.
• Represent and promote the College of Health Sciences at events and recruitment activities.
• Engage prospective and new students and coordinate orientation activities.
• Develop partnerships with healthcare, public health, education, social service, community, clinical services, and professional organizations.
• Identify practicum, internship, clinical training, and career placement opportunities for students.
• Advocate for the College's programs and promote student success, career pathways and opportunities.
• Collaborate with program leadership, faculty and staff to support recruitment, experiential learning, career development and placement.
• Collect and analyze data on recruitment, enrollment, partnerships, and student placement to assess outcomes and inform improvements.
• Perform other duties in support of the College's strategic priorities.

Skills

Communication skills

Organizational skills

Interpersonal skills

Leadership

Relationship building

Education

Master's degree in Marketing/Communications/Health Sciences or related field

Job description

Director of Marketing, Recruitment, and Student Placement

The College of Health Sciences invites applications for the position of Director of Marketing, Recruitment, and Student Placement. Under the guidance of the Dean and in collaboration with program leadership, faculty, staff, and University partners, the Director will lead and coordinate strategic marketing, student recruitment, student placement, and outreach initiatives that advance the visibility, growth, and success of the College and its academic programs.

Key Responsibilities

• Develop and implement marketing and recruitment strategies for undergraduate and graduate programs, including the BSPH, MPH, DrPH, Speech-Language Pathology and Audiology, and Health Care Administration programs.
• Engage diverse stakeholders, including health departments, government agencies, medical centers and hospitals, health centers, non-profit health organizations, etc.
• Proficiency in social media marketing strategies and content marketing.
• Represent and promote the College of Health Sciences at College Days, career fairs, high school and community college visits, recruitment events, and other outreach activities.
• Engage and welcome prospective and new students and contribute to the planning and organization of student orientation activities.
• Develop and maintain partnerships with healthcare, public health, education, social service, community, clinical services, and professional organizations.
• Identify and develop practicum, internship, clinical training, and career placement opportunities for students and assist in preparing Memoranda of Understanding and partnership agreements.
• Serve as a strong advocate for the College's programs aid students by promoting academic, programs, student success, career pathways, and professional opportunities.
• Collaborate with program leadership, faculty, and staff to support student recruitment, experiential learning, career development, and placement.
• Collect and use data on recruitment, enrollment, partnerships, and student placement activities to assess outcomes and recommend improvements.
• Perform other related duties in support of the strategic priorities and mission of the College of Health Sciences.

Qualifications

• The successful candidate should possess a master's degree in marketing, communications, health sciences or a related held, public relations, or business administration, and a minimum of 3 years of relevant experience.
• The candidate should demonstrate experience in marketing, student recruitment, enrollment management, student services, career development, partnership development, student placement and possess strong communication, organizational, interpersonal, leadership, and relationship building skills. Experience working with diverse students, community organizations, healthcare institutions, employers, and educational partners is required.