Director of Marketing Programs & Growth Analytics

International Franchise Association; Washington (District of Columbia); Hybrid; USD 140,000 - 150,000; Full time

Job summary

The International Franchise Association (IFA) seeks a Director, Marketing Programs & Performance to lead integrated marketing strategies that drive revenue, member acquisition, and engagement across IFA’s portfolio of products and services.

Reporting to the Vice President, Marketing, this role translates priorities into data-driven plans, oversees multi-channel campaigns, and aligns investments with enterprise goals in collaboration with Membership, Events, Education, Government Relations,

Qualifications

• Bachelor’s degree in marketing, Communications, Business, or related field.
• 7–10 years of progressive marketing experience with demonstrated success developing integrated marketing strategies that drive measurable business results.
• Experience leading product marketing, go-to-market strategy, and multi-channel campaign execution.
• Strong understanding of marketing analytics, customer segmentation, CRM platforms, marketing automation, and digital marketing.
• Proven ability to translate data into strategic recommendations and measurable business outcomes.

Responsibilities

• Develop and execute integrated marketing strategies across the portfolio.
• Lead go-to-market planning for new products, programs, and strategic initiatives.
• Oversee multi-channel campaigns across email, web, digital advertising, social media, content, video, print, partner marketing, and emerging channels.
• Establish KPIs, dashboards, and reporting that connect marketing performance to business outcomes.
• Coach and develop a high-performing marketing team and manage agency partners.

Skills

Marketing strategy

Analytics & data-driven

Multi-channel campaigns

Cross-functional collaboration

Leadership

Education

Bachelor’s degree in marketing/related field

Tools

CRM platforms

Marketing automation

Job description

The International Franchise Association (IFA) seeks a Director, Marketing Programs & Performance to lead integrated marketing strategies that drive revenue, member acquisition, and engagement across IFA’s portfolio of products and services.

Reporting to the Vice President, Marketing, this role translates priorities into data-driven plans, oversees multi-channel campaigns, and aligns investments with enterprise goals in collaboration with Membership, Events, Education, Government Relations,