Growth-Driven Membership Sales Director

IFA Foundation; Tohatchi (NM); On-site; USD 120,000 - 140,000; Full time

Job summary

The International Franchise Association (IFA) seeks a Director of Membership Sales & Revenue Growth to drive new membership revenue across franchisors, franchisees and suppliers. This role owns the full sales cycle from prospecting through closing, building a robust pipeline and delivering measurable growth.

This leadership role requires consultative selling, strong relationship skills, and the ability to articulate IFA’s value to senior decision-makers.

Qualifications

• Bachelor’s degree required.
• 6+ years in B2B sales, membership sales, business development, or revenue-focused account management.
• Demonstrated track record of meeting or exceeding sales quotas and revenue targets.
• Experience with CRM/AMS platforms (Nimble preferred), HubSpot, and Office 365.
• Strong understanding of sales KPIs, pipeline management, and revenue forecasting.
• Consultative selling skills with the ability to influence senior executives and close complex deals.
• Excellent communication, presentation, and negotiation abilities.

Responsibilities

• Own and exceed annual new membership revenue targets across all segments.
• Build and manage a qualified sales pipeline through outbound prospecting, cold outreach, strategic networking, and event-based lead generation.
• Conduct high-touch, one-on-one sales conversations including discovery calls, in-person meetings, and executive presentations.
• Partner with Marketing to design targeted campaigns that generate qualified leads and accelerate deal velocity.
• Track and report weekly on pipeline health, conversion rates, sales velocity, and revenue forecasts.
• Identify high-value prospect segments and develop tailored sales strategies to penetrate new members.
• Collaborate with leadership to set ambitious yet achievable revenue goals and membership growth benchmarks.
• Test and refine sales messaging, objection handling, and closing techniques to improve win rates.
• Implement proactive engagement strategies for new members during their first two years.
• Identify at-risk accounts and execute targeted retention campaigns to protect recurring revenue.
• Work cross-functionally with IFA departments to deliver seamless onboarding experiences that reduce early churn and at risk members.
• Maintain accurate, up-to-date sales data in AMS/CRM systems (Nimble, HubSpot).
• Deliver weekly sales reports and monthly dashboards tracking acquisition, pipeline progression, conversion rates, and campaign ROI.
• Forecast revenue based on pipeline analysis, historical trends, and market conditions.
• Use data to identify opportunities, diagnose bottlenecks, and optimize sales processes.

Skills

B2B sales

Consultative selling

Revenue growth

Pipeline management

Executive relationship mgmt

Education

Bachelor's degree

Tools

Nimble

HubSpot

Office 365

Job description

The International Franchise Association (IFA) seeks a Director of Membership Sales & Revenue Growth to drive new membership revenue across franchisors, franchisees and suppliers. This role owns the full sales cycle from prospecting through closing, building a robust pipeline and delivering measurable growth.

This leadership role requires consultative selling, strong relationship skills, and the ability to articulate IFA’s value to senior decision-makers.