Director of Marketing Operations & Analytics – Remote

Ceridian HCM, Inc.; Atlanta (GA); Remote; USD 140,000 - 210,000; Full time

Job summary

Diversified is seeking a Director of Marketing Operations to build and scale the operational foundation for its marketing and demand generation engine. This leader will oversee marketing technology, analytics, reporting, and cross-functional collaboration with Marketing, Sales, Revenue Operations, Finance, and IT.

The role focuses on scalable systems, measurable performance, and operational excellence to accelerate pipeline growth and revenue impact.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 7+ years of experience in Marketing Operations, Marketing Technology, Revenue Operations, or related leadership roles.
• Demonstrated experience managing marketing technology platforms and marketing automation systems.
• Strong analytical, reporting, and performance measurement capabilities.
• Experience leading cross-functional initiatives and operational transformation projects.
• Proven ability to build scalable processes, systems, and frameworks that support business growth.

Responsibilities

• Lead the strategy, administration, governance, and optimization of the marketing automation platform and broader marketing technology ecosystem.
• Develop and maintain scalable marketing operations processes, workflows, and governance standards.
• Drive continuous improvement initiatives that enhance marketing effectiveness, efficiency, and scalability.
• Ensure seamless integration between marketing systems, CRM platforms, and revenue operations processes.
• Design and scale lead management processes, lifecycle programs, campaign operations, and marketing automation capabilities.
• Build operational frameworks that support demand generation, account-based marketing, and revenue marketing programs.
• Partner with sales and revenue teams to optimize lead flow, conversion, and pipeline contribution.
• Establish marketing performance measurement frameworks, attribution models, dashboards, and executive reporting.
• Own website, campaign, and digital analytics across marketing channels.
• Develop KPI reporting and insights that enable data-driven decision making.
• Deliver executive-level visibility into marketing performance, pipeline contribution, and ROI.
• Lead and develop a global team responsible for marketing operations, automation, analytics, reporting, and project management.
• Foster a culture of operational excellence, accountability, collaboration, and continuous learning.
• Manage priorities, resources, and team performance to support business objectives.
• Administer the marketing operations budget and support financial planning, reconciliation, and optimization activities.
• Collaborate with Marketing, Sales, Revenue Operations, Finance, and IT to align systems, processes, and business goals.
• Evaluate and recommend technology investments that support organizational growth and marketing effectiveness.

Job description

Diversified is seeking a Director of Marketing Operations to build and scale the operational foundation for its marketing and demand generation engine. This leader will oversee marketing technology, analytics, reporting, and cross-functional collaboration with Marketing, Sales, Revenue Operations, Finance, and IT.

The role focuses on scalable systems, measurable performance, and operational excellence to accelerate pipeline growth and revenue impact.