Director of Marketing Operations & AI-Driven Personalization

Houston Chronicle; Houston (TX); On-site; USD 150,000 - 160,000; Full time

Benefits offered by this job

Medical, Dental, Vision

Competitive retirement plan

Generous PTO

Parental leave

Dependent care reimbursement

Mental wellness benefits

Inclusive health services

Fertility coverage

Pet wellness reimbursement

And more benefits

Job summary

Hearst Newspapers is seeking a strategic Director of Marketing Operations to lead technology, processes, and a four-person team supporting our digital subscription marketing business. You will bridge Marketing, Product, Engineering, BI, Editorial, Finance, and Customer Service to optimize email and newsletter programs.

The role emphasizes scalable MarTech, data flows, and AI-enabled automation to improve efficiency and customer journeys across markets.

Qualifications

• Significant experience in Marketing Operations leadership.
• Hands-on experience with email/newsletter operations: segmentation, lifecycle, personalization, QA, optimization.
• Strong knowledge of MarTech platforms, marketing automation, CRM/CDP, and data flows.

Responsibilities

• Lead a team of four Marketing Operations professionals.
• Own and improve technology and processes for email, newsletters, lifecycle marketing, CRM/CDP, and automation.
• Partner with Marketing and Editorial to improve performance and personalization of programs.
• Translate marketing needs into technical requirements with Product and Engineering.
• Oversee tech supporting the digital customer journey (web, data, offers, checkout).
• Diagnose issues across platforms, data flows, integrations, campaigns, journeys.
• Establish intake, prioritization, QA, governance, and release processes across markets.
• Identify opportunities to use AI/automation to reduce manual work.
• Evaluate vendors and ensure scalable, integrated MarTech ecosystem.
• Build cross-functional relationships across departments.

Skills

Marketing operations leadership

Email marketing

Lifecycle marketing

MarTech platforms

CRM/CDP

Product/Engineering collaboration

Data movement & troubleshooting

Stakeholder management

AI & automation

People leadership

Tools

BlueConic

Sailthru

Salesforce

SQL

APIs

Job description

Hearst Newspapers is seeking a strategic Director of Marketing Operations to lead technology, processes, and a four-person team supporting our digital subscription marketing business. You will bridge Marketing, Product, Engineering, BI, Editorial, Finance, and Customer Service to optimize email and newsletter programs.

The role emphasizes scalable MarTech, data flows, and AI-enabled automation to improve efficiency and customer journeys across markets.