Resort Marketing Lead & Brand Architect

Wilderness at the Smokies; Sevierville (TN); On-site; USD 70,000 - 110,000; Full time

Job summary

Wilderness at the Smokies is seeking a Marketing Manager to lead the development and execution of comprehensive marketing strategies across multiple resort properties in Sevierville, TN. You will oversee creative design, digital media, and advertising campaigns, ensuring consistent guest communications and strong brand identity.

The role requires coordinating with internal departments, managing agency partners, and aligning promotions with business objectives.

Qualifications

• Bachelor's degree in Marketing or related field required.
• Experience developing and executing integrated marketing campaigns across multiple channels preferred.
• Strong communications, presentation, and collaboration skills.

Responsibilities

• Develop and execute brand strategy and marketing objectives for Wilderness properties.
• Establish and manage marketing budgets for Wilderness at the Smokies and Soaky Mountain Waterpark.
• Lead and oversee Creative Design and Digital Media teams, setting priorities and ensuring timely project completion.
• Plan and execute integrated advertising campaigns across print, digital, and broadcast channels.
• Manage website strategy and social media content across platforms including Facebook, Instagram, Twitter, YouTube, and Pinterest.
• Collaborate with internal departments to create promotional materials and support overall business growth.
• Direct creative production, including photography, video, vendor coordination, talent sourcing, and contract management.
• Partner with external agencies to develop and maintain consistent branding across all marketing channels.
• Lead brainstorming sessions to develop campaigns, branding initiatives, and on-property signage.
• Monitor marketing trends, performance metrics, and industry best practices to inform strategy.
• Work with Revenue Management to align promotions, packages, and campaigns with business goals.
• Serve as primary contact for vendors, including advertising agencies and public relations partners.
• Plan and execute public relations initiatives, sponsorships, and brand activations.
• Maintain and manage marketing databases for email and direct mail campaigns.
• Oversee copywriting, design, and production of all promotional materials.
• Track campaign performance and adjust strategies to meet objectives within budget.
• Produce television, radio, and digital commercials, including scripting, casting, and production coordination.
• Manage all guest-facing communications, including in-room materials and on-site messaging platforms.
• Utilize Adobe Creative Suite, MailChimp, and Microsoft Office to support marketing operations.
• Perform additional duties as assigned.

Skills

Brand strategy

Budget management

Team leadership

Campaign development

Digital marketing

Content creation

Vendor management

Public relations

Adobe Creative Suite

MailChimp

Microsoft Office

Education

Bachelor's degree in Marketing or related field

Tools

Adobe Creative Suite

MailChimp

Microsoft Office

Job description

Wilderness at the Smokies is seeking a Marketing Manager to lead the development and execution of comprehensive marketing strategies across multiple resort properties in Sevierville, TN. You will oversee creative design, digital media, and advertising campaigns, ensuring consistent guest communications and strong brand identity.

The role requires coordinating with internal departments, managing agency partners, and aligning promotions with business objectives.