Director of Marketing & GTM

True Markets; New York (NY); Remote; USD 180,000 - 210,000; Full time

Benefits offered by this job

Full healthcare

Remote flexibility

Equity

Job summary

True Markets, a digital asset trading platform, is hiring its first marketing leader to own go-to-market execution and growth. You will translate leadership narratives into clear GTM motions, campaigns, and market presence, shaping how we show up in the market and leading launches.

You’ll build content and messaging infrastructure from the ground up, partnering with leadership and external partners on campaigns, product launches, and investor communications, balancing institutional and consumer

Qualifications

• 7+ years in marketing, with clear strategic ownership.
• Experience marketing financial products, trading platforms, or crypto/fintech infrastructure.
• Owned a function or major initiative end-to-end.
• Exceptional writer and storyteller translating complex concepts clearly.
• Comfortable with both institutional and consumer motions.
• Startup instincts and resourcefulness.

Responsibilities

• Build GTM for consumer product launches and growth; support institutional product.
• Run campaigns for product launches, partnerships, ecosystem initiatives.
• Build and maintain messaging, brand voice, and content (explainers, decks, social, thought leadership).
• Track and report on growth, reach, activation, and engagement KPIs.
• Coordinate with leadership on PR and external communications.

Skills

Strategic ownership

Storytelling

Marketing leadership

Finance/crypto marketing

End-to-end ownership

Institutional & consumer motion

Startup mindset

Job description

Who We Are

True Markets is building the next generation of digital asset trading. We empower traders with powerful tools, real-time intelligence and a secure, intuitive platform.

Founded by the team who launched USDC and 10×’ed the Coinbase exchange business, we’ve built foundational financial infrastructure at global scale. Now, we’re re-architecting global markets through stablecoin-powered settlement, cross-border liquidity, and institution-grade trading systems.

The Role

We're hiring our first marketing leader to own GTM execution and growth for True Markets. You’ll translate leadership’s narrative into clear GTM motions, campaigns, and market presence, defining how we show up in the market, running launches, and building our content and messaging infrastructure from the ground up.

Narrative strategy, investor communications, and regulatory messaging stay close to leadership — your job is to make that positioning land. You’ll work closely with leadership and external partners to execute campaigns and launches.

Responsibilities

• Primary focus will be building GTM for the consumer product launches and growth initiatives while supporting the institutional product.
• Run campaigns for product launches, partnerships, and ecosystem initiatives
• Build and maintain core messaging, brand voice, and content (explainers, decks, social, thought leadership)
• Track and report on growth, reach, activation, and engagement KPIs
• Coordinate with leadership on PR and external communications

Required Qualifications

• 7+ years in marketing, product marketing, or growth — with clear strategic ownership at some point in your career
• Experience marketing financial products, trading platforms, or crypto/fintech infrastructure (not just consumer apps)
• You've owned a function or a major initiative end-to-­e‑‑end — you know how to build, not just execute
• Exceptional writer and storyteller — you can translate complex financial and technical concepts clearly and make infrastructure feel compelling
• Comfortable with both institutional and consumer motion; able to context‑switch without losing clarity
• Startup instincts: you default to action, you don't need perfect information, you're resourceful

Remuneration and Benefits

• Salary Range: $180,000-$210,000 + equity
• Full healthcare
• Remote flexibility
• Equal opportunity employer

Disclaimer: True Markets is an equal opportunity employer committed to fostering an inclusive, innovative, and diverse workforce. We do not discriminate based on race, religion, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, disability status, or any other protected status as defined by applicable law.

Specific details regarding equity, bonuses, and health benefits will be provided during the interview process. We are committed to ensuring competitive compensation packages based on local market conditions.

True Markets complies with all applicable state and local laws, including those related to accommodations for candidates with disabilities or other needs.