Director of Marketing & Growth Strategy

Association for Financial Professionals; Silver Spring (MD); On-site; USD 118,000 - 123,000; Full time

Benefits offered by this job

Competitive base salary

Generous commission plan

Benefits: medical, dental, vision

Job summary

Association for Financial Professionals (AFP) seeks a Director of Marketing to lead AFP’s integrated marketing and go-to-market strategy across membership, events, certifications, certificates, and professional development offerings to drive awareness, acquisition, engagement, revenue, and growth.

The role emphasizes translating organizational priorities into coordinated marketing strategies, developing AFP’s global audience strategy, and partnering with senior leaders to deliver a seamless

Qualifications

• 6+ years leading integrated marketing strategies.
• Experience developing audience and market strategies.
• Strong analytical skills to turn insights into action.
• Collaborative leadership across teams and functions.
• Ability to balance strategy with execution and priorities.
• Experience with diverse or global audiences while maintaining brand.
• People leadership with coaching and accountability.

Responsibilities

• Lead AFP’s integrated marketing and go-to-market strategy across membership, events, certifications, certificates, and professional development offerings to drive awareness, acquisition, engagement, revenue, and growth.
• Translate priorities into coordinated marketing strategies and align teams around shared goals.
• Develop global audience strategy identifying priority segments and regional considerations.
• Partner with Marketing Strategy and Digital Strategy leadership for seamless customer experience.
• Use customer insights and performance data to guide decisions and optimize strategies.
• Lead and develop a high-performing marketing team with clear priorities and accountability.
• Foster a collaborative, data-informed marketing culture focused on growth.

Skills

Marketing leadership

Integrated marketing strategy

Audience & market strategy

Data-driven decisions

Stakeholder management

Global audience development

Team development & coaching

Job description

Association for Financial Professionals (AFP) seeks a Director of Marketing to lead AFP’s integrated marketing and go-to-market strategy across membership, events, certifications, certificates, and professional development offerings to drive awareness, acquisition, engagement, revenue, and growth.

The role emphasizes translating organizational priorities into coordinated marketing strategies, developing AFP’s global audience strategy, and partnering with senior leaders to deliver a seamless