Director, Membership Strategy and Innovation

Association for Financial Professionals; Bethesda (MD); Remote; USD 120,000 - 130,000; Full time

Benefits offered by this job

Remote position

Competitive salary + generous benefits

Job summary

Association for Financial Professionals (AFP) seeks a Director of Membership Strategy and Innovation in Bethesda, MD to own the strategy, performance, and P&L for AFP Membership. This role leads cross-functional teams to enhance the member experience across lifecycle, drive revenue growth, and align benefits, pricing, and value propositions with market needs.

Ideal candidates bring data-informed decision making, strong business acumen, and experience shaping engagements across products,

Qualifications

• Demonstrated success leading membership, customer, audience, product, subscription, or engagement strategy with measurable growth and retention outcomes.

Responsibilities

• Own the strategy, performance, and P&L for AFP Membership, with accountability for revenue, growth, retention, expenses, resources, and results.
• Advance a best-in-class member experience by strengthening AFP’s products, benefits, and engagement opportunities across the membership lifecycle.
• Lead cross-functional teams in shaping and delivering a competitive, compelling membership value proposition, including the value bundle, pricing, and benefits.
• Use audience insights, performance data, and market trends to guide decisions, optimize strategy, and maximize impact.
• Provide strategic oversight for AFP’s community platform and learning management systems, ensuring a seamless, engaging, and high-value experience.
• Inspire, coach, and develop a high-performing team while fostering innovation, accountability, collaboration, and operational excellence.
• Align membership initiatives with AFP’s organizational priorities, market needs, and global opportunities.
• Represent AFP professionally with internal and external stakeholders and contribute to other strategic and operational priorities as needed.

Skills

Membership strategy

P&L management

Data-driven decision making

Cross-functional leadership

Value proposition development

Tools

CRM platforms

Analytics platforms

Learning management systems

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Director, Membership Strategy and Innovation

Full Time Exempt Full-Time Professional Bethesda, Maryland, Bethesda, MD, US

7 days ago Requisition ID: 1014

Salary Range: $120,000.00 To $130,000.00 Annually

*Remote Position*

Who We Are
Association for Financial Professionals (AFP) drives the future of finance and treasury by developing the leaders of tomorrow through world-class certifications, learning experiences, membership, events, and thought leadership.
AFP's core values center on growth, collaboration, innovation, and courageous leadership. We are looking for people who are passionate about building products that create meaningful value for our members and customers.

A Typical Week May Look Like This…

• Own the strategy, performance, and P&L for AFP Membership, with accountability for revenue, growth, retention, expenses, resources, and results.
• Advance a best-in-class member experience by strengthening AFP’s products, benefits, and engagement opportunities across the membership lifecycle.
• Lead cross-functional teams in shaping and delivering a competitive, compelling membership value proposition, including the value bundle, pricing, and benefits.
• Use audience insights, performance data, and market trends to guide decisions, optimize strategy, and maximize impact.
• Provide strategic oversight for AFP’s community platform and learning management systems, ensuring a seamless, engaging, and high-value experience.
• Inspire, coach, and develop a high-performing team while fostering innovation, accountability, collaboration, and operational excellence.
• Align membership initiatives with AFP’s organizational priorities, market needs, and global opportunities.
• Represent AFP professionally with internal and external stakeholders and contribute to other strategic and operational priorities as needed.

Is This You?

• Demonstrated success leading membership, customer, audience, product, subscription, or engagement strategy with measurable growth and retention outcomes.
• Strong business and financial acumen, including experience managing revenue goals, budgets, expenses, resources, and business performance.
• A data-informed approach and the ability to translate audience insights, performance metrics, and market trends into action.
• Experience developing and optimizing value propositions, pricing, benefits, products, or engagement programs.
• Strong people leadership skills, including the ability to inspire, coach, develop, and hold teams accountable.
• A collaborative leadership style and the ability to influence across functions, build alignment, and communicate with clarity and authenticity.
• Comfort leading change, solving complex problems, and moving between long-term strategy and hands-on execution.
• Strong technical fluency and confidence working with community, learning, CRM, analytics, or related digital platforms.

This Is Us!

• We are a collaborative team of individuals who are hardworking and entrepreneurial.
• We take ownership in how our specific role drives the organization’s success.
• We are intellectually curious and have a strong ability to adapt to change.
• We work autonomously and in cross functional teams and are dedicated to demonstrating extraordinary results at a fast pace.

AFP Offers:

• A collegial, casual work environment.
• Competitive base salary + a generous commission plan.
• Superb benefits plan, including a generous vacation/sick/holiday leave policy, medical, dental and vision health insurance, 401K plan with employer match and flexible schedules.
• "When Work Works" award by the Society for Human Resource Management for our flexible workplace.

AFP CORE VALUES

We exist for the success of the corporate finance professional and seek candidates who embody our AFP Core Values:

• We always strive to be better.
• We are courageous.
• We are all in it together.

This posting is not intended to be all-inclusive, and responsibilities can be expected to evolve over time to meet changing business needs. The employee may be required to perform other related duties to meet these needs. While AFP’s intent is always to be clear and transparent about the expectations of this role, this job description may be reviewed and updated accordingly with or without notice. AFP is an equal opportunity employer and does not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other protected characteristic under federal, state, or local law. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.