Director, Marketing

ADP, Inc.; Bethesda (MD); On-site; USD 118,000 - 123,000; Full time

Benefits offered by this job

Competitive base salary

Commission plan

Comprehensive benefits

Flexible schedules

Job summary

Association for Financial Professionals (AFP) in Bethesda, MD, is seeking a Director of Marketing to lead AFP’s integrated marketing and go-to-market strategy across membership, events, certifications, and professional development. You will translate priorities into coordinated plans, align teams, and drive awareness, engagement, and revenue.

You will cultivate a global audience strategy, guide performance-driven decisions with data, and lead a high-performing marketing team to deliver growth in

Qualifications

• 6+ years of experience leading integrated marketing strategies.
• Experience developing audience and market strategies and identifying opportunities.
• Strong analytical skills to turn insights into action.
• Collaborative leader who can influence stakeholders across teams.

Responsibilities

• Lead AFP’s integrated marketing and go-to-market strategy across membership, events, certifications, certificates, and professional development offerings to drive awareness, acquisition, engagement, revenue, and growth.
• Translate organizational priorities into coordinated marketing strategies, aligning teams and stakeholders around shared goals and execution.
• Develop AFP’s global audience strategy by identifying priority customer segments, market opportunities, and regional considerations that support continued growth.
• Partner with Marketing Strategy and Digital Strategy leadership to create a seamless customer experience from initial awareness and acquisition through conversion and long‑term engagement.
• Use customer insights, performance data, and market intelligence to guide decisions, measure effectiveness, and continuously optimize marketing strategies.
• Lead and develop a high‑performing marketing team by establishing clear priorities, coaching team members, and creating accountability for results.
• Foster a collaborative, innovative, and data‑informed marketing culture focused on continuous improvement and organizational growth.

Skills

Integrated marketing leadership

Audience strategy development

Data-driven decision making

Cross-functional leadership

Strategic thinking

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Director, Marketing

Senior Management Bethesda, MD, US

3 days ago Requisition ID: 1017

Salary Range: $118,000.00 To $123,000.00 Annually

Who We Are

Association for Financial Professionals (AFP) drives the future of finance and treasury by developing the leaders of tomorrow through world‑class certifications, learning experiences, membership, events, and thought leadership.

AFP's core values center on growth, collaboration, innovation, and courageous leadership. We are looking for people who are passionate about building strategies that create meaningful value for our members and customers.

A Typical Week May Look Like This…

• Lead AFP’s integrated marketing and go-to-market strategy across membership, events, certifications, certificates, and professional development offerings to drive awareness, acquisition, engagement, revenue, and growth.
• Translate organizational priorities into coordinated marketing strategies, aligning teams and stakeholders around shared goals and execution.
• Develop AFP’s global audience strategy by identifying priority customer segments, market opportunities, and regional considerations that support continued growth.
• Partner with Marketing Strategy and Digital Strategy leadership to create a seamless customer experience from initial awareness and acquisition through conversion and long‑term engagement.
• Use customer insights, performance data, and market intelligence to guide decisions, measure effectiveness, and continuously optimize marketing strategies.
• Lead and develop a high‑performing marketing team by establishing clear priorities, coaching team members, and creating accountability for results.
• Foster a collaborative, innovative, and data‑informed marketing culture focused on continuous improvement and organizational growth.

Is This You?

• 6+ years of experience preferred, leading integrated marketing strategies that drive customer acquisition, engagement, revenue, and growth.
• Experience developing audience and market strategies and identifying customer segments, growth opportunities, and evolving audience needs.
• Strong analytical skills with the ability to turn customer insights, performance metrics, and market intelligence into action.
• A collaborative leader who can build alignment and effectively influence stakeholders across teams.
• Ability to balance strategic thinking with execution, manage competing priorities, and drive initiatives forward.
• Experience developing marketing strategies for diverse or global audiences while maintaining a consistent brand.
• Strong people leadership skills with the ability to coach, develop, and build accountability within a team.

This Is Us!

• We are a collaborative team of individuals who are hardworking and entrepreneurial.
• We take ownership in how our specific role drives the organization’s success.
• We are intellectually curious and have a strong ability to adapt to change.
• We work autonomously and in cross functional teams and are dedicated to demonstrating extraordinary results at a fast pace.

AFP Offers:

• A collegial, casual work environment.
• Competitive base salary + a generous commission plan.
• Superb benefits plan, including a generous vacation/sick/holiday leave policy, medical, dental and vision health insurance, 401K plan with employer match and flexible schedules.
• "When Work Works" award by the Society for Human Resource Management for our flexible workplace.

AFP CORE VALUES

We exist for the success of the corporate finance professional and seek candidates who embody our AFP Core Values:

• We always strive to be better.
• We are courageous.
• We are all in it together.

This posting is not intended to be all-inclusive, and responsibilities can be expected to evolve over time to meet changing business needs. The employee may be required to perform other related duties to meet these needs. While AFP’s intent is always to be clear and transparent about the expectations of this role, this job description may be reviewed and updated accordingly with or without notice. AFP is an equal opportunity employer and does not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other protected characteristic under federal, state, or local law. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.