Director of Marketing (Fully Remote)

Parsley Health; United States; Remote; USD 180,000 - 280,000; Full time

Job summary

Parsley Health is rebuilding primary care with a root-cause, whole-person medicine approach and a mostly virtual, national in-network practice. This role owns the full growth engine, reporting to the SVP Marketing, focusing on efficient member acquisition and brand-driven conversion.

You will lead growth channels, CRO, brand, and measurement, guiding the team and partner agencies to hit CAC and payback targets while scaling a lean, growth-focused team.

Qualifications

• 8+ years growth marketing experience.
• 3+ years leading multi-channel teams.

Responsibilities

• Own the full growth engine, reporting to SVP Marketing.
• Focus on efficient member acquisition and brand-driven conversion.
• Lead team and agencies to CAC and payback targets.

Skills

Growth marketing

Team leadership

Paid media

SEO

Lifecycle marketing

Data fluency

Job description

• Rebuilding primary care around root-cause, whole-person medicine.
• Mostly virtual practice with national in-network access.

Role:

• Own the full growth engine, reporting to SVP Marketing.
• Focus on efficient member acquisition and brand-driven conversion.

You'll Own:

• Growth channels, CRO, brand, and measurement.
• Lead team and agencies to CAC and payback targets.

Requirements:

• 8+ years growth marketing, 3+ leading multi-channel teams.
• Paid media, SEO, lifecycle, and data fluency.

Parsley Health

Parsley Health is rebuilding primary care around root-cause, whole-person medicine, offering members clinicians, health coaches, advanced testing, and a connected care platform. It is a mostly virtual medical practice with national in-network access and a lean, growth-focused team.