Director of Marketing, Digital Assets & Growth

The Depository Trust & Clearing Corporation (DTCC); Jersey City (NJ); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Hybrid work model

Health insurance

Pension / Retirement benefits

Paid Time Off

Job summary

DTCC is seeking a Director of Marketing for Digital Assets in Jersey City to lead cross-channel marketing strategies that drive awareness, adoption and revenue across DTCC's Digital Assets business.

You will partner with Product, Client Relationship and other Marcoms teams to create integrated programs, coordinate speaking engagements, and advance the client-centric philosophy. A strong background in financial services marketing is preferred.

Qualifications

• Minimum of 8 years of related experience in marketing/communications/demand generation, preferably in financial services, fintech, crypto or B2B infrastructure sectors.
• Bachelor's degree in marketing, Business, or related field; MBA preferred.
• Experience with Marketo preferred, or other marketing automation platforms.

Responsibilities

• Act as a true client partner, liaise with stakeholders to translate business goals into integrated marketing programs.
• Understand market drivers and competitive landscape to evolve strategies.
• Build client personas and segment-focused engagement strategies with other client-facing teams.
• Develop multi-channel marketing programs (web, email, events, social, paid media) with internal teams.
• Lead client acquisition, expansion, and retention programs to drive revenue growth.
• Oversee content and thought leadership programs aligned to priorities for target audiences.
• Coordinate speaking engagements and thought leadership opportunities with PR and events teams.

Skills

Marketing strategy

B2B marketing

Demand generation

Strategic thinking

Education

Bachelor's degree in marketing

MBA

Tools

Marketo

Job description

DTCC is seeking a Director of Marketing for Digital Assets in Jersey City to lead cross-channel marketing strategies that drive awareness, adoption and revenue across DTCC's Digital Assets business.

You will partner with Product, Client Relationship and other Marcoms teams to create integrated programs, coordinate speaking engagements, and advance the client-centric philosophy. A strong background in financial services marketing is preferred.