Digital Assets Marketing Director (Hybrid)

DTCC; Boston (MA); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Base pay + annual incentive

Health and life insurance

Pension / Retirement benefits

Paid Time Off and family care leaves

Hybrid work model (onsite 3 days, 2 on

Job summary

DTCC is seeking a seasoned Marketing Director for Digital Assets to lead cross‑channel marketing strategies that align with growth objectives. You will guide integrated programs across web, email, events, and social while partnering with Product, Relationship Management, and other Marcoms teams to drive adoption and revenue.

The role emphasizes client engagement, thought leadership, and impactful regional demand generation.

Qualifications

• Minimum of 8 years of related experience in B2B marketing/communications/demand generation.
• Bachelor's degree in marketing, Business, or related field; MBA preferred.
• Experience with Marketo or other marketing automation platforms.

Responsibilities

• Act as a true client partner with stakeholders to understand goals and translate them into marketing programs.
• Develop multi-channel marketing programs (web, email, events, social, paid media) with measurable goals.
• Lead client acquisition, expansion, and retention programs with related teams.
• Oversee development of content and thought leadership aligned to priorities and audience needs.
• Collaborate with events and PR to drive engagements and executive visibility.
• Coordinate with regional marketing teams to guide engagement and demand generation by region.

Skills

Marketing strategy

Client engagement

Cross-functional collaboration

Data analytics

Education

Bachelor's degree in marketing/Business

MBA preferred

Tools

Marketo

Job description

DTCC is seeking a seasoned Marketing Director for Digital Assets to lead cross‑channel marketing strategies that align with growth objectives. You will guide integrated programs across web, email, events, and social while partnering with Product, Relationship Management, and other Marcoms teams to drive adoption and revenue.

The role emphasizes client engagement, thought leadership, and impactful regional demand generation.