Director of Marketing & Community Growth (Remote)

Caroline Pistole; Franklin (TN); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health insurance

Opportunity for advancement

Paid time off

Training & development

Vision insurance

401(k)

401(k) matching

Competitive salary

Dental insurance

Job summary

Caroline Pistole State Farm seeks a Director of Marketing to own local marketing strategy, social media, and community partnerships in Franklin, TN. You will lead content creation, events, and campaigns to grow brand presence and office growth.

The role calls for a creative, outgoing, and organized leader capable of building relationships with local businesses and communities, while driving measurable results.

Qualifications

• Strong communication and relationship-building required.
• Experience in marketing, social media management, content creation, events, and community outreach preferred.
• Comfortable creating social media content or directing photo/video content.
• Creative thinker who turns ideas into action.
• Excellent organizational and project-management skills with multiple initiatives.

Responsibilities

• Develop and execute the office's local marketing strategy and calendar.
• Lead social media creation and management across platforms, including planning, scheduling, and publishing content.
• Create engaging photo, video, written, and promotional content reflecting the brand for the local community.
• Maintain a consistent, professional brand presence across digital and community channels.
• Build and maintain relationships with local businesses, schools, nonprofits, and community leaders.
• Identify sponsorships, networking opportunities, and local initiatives to expand brand awareness.
• Plan and promote marketing events and office initiatives.
• Represent the office professionally at community events and networking functions.
• Develop campaigns and promotions to increase awareness, engagement, referrals, and growth.
• Drive new marketing initiatives from concept to execution.
• Collaborate with agent and team to ensure marketing aligns with goals.
• Monitor engagement and performance metrics; adjust strategies accordingly.
• Stay current on social media trends and local opportunities.

Skills

Leadership

Social media

Content creation

Community outreach

Event planning

Project management

Networking

Initiative

Team collaboration

Job description

Caroline Pistole State Farm seeks a Director of Marketing to own local marketing strategy, social media, and community partnerships in Franklin, TN. You will lead content creation, events, and campaigns to grow brand presence and office growth.

The role calls for a creative, outgoing, and organized leader capable of building relationships with local businesses and communities, while driving measurable results.