Director of Marketing & Community Engagement

AC Grand Rapids; Grand Rapids (MI); Vor Ort; USD 70.000 - 95.000; Vollzeit

Zusammenfassung

AC Grand Rapids, an MLS NEXT Pro expansion club launching in 2027, seeks an integrated marketing and community engagement leader. You will drive paid digital marketing, grassroots initiatives, and partnerships to build a strong connection with the West Michigan community and to grow demand for tickets, merchandise, and experiences.

Collaborating with the VP of Integrated Marketing and Communications and the Creative Manager, you will plan campaigns, manage budgets, and measure ROI, while

Qualifikationen

• Bachelor’s degree in marketing, communications, business, or related field, or equivalent professional experience.
• 3+ years of integrated marketing or digital marketing experience; sports/entertainment preferred.
• Hands-on experience managing paid digital campaigns on Meta, Google Ads, and similar platforms.
• Experience managing paid media vendor relationships across radio, billboard, TV, and other channels.
• Proven track record of digital growth, campaign performance, and ROI.

Aufgaben

• Handle week-to-week integrated marketing priorities, ensuring campaigns are planned, executed, and measured on schedule.
• Build and maintain the integrated marketing calendar aligned with match schedules and club initiatives.
• Plan, execute, and optimize paid digital marketing campaigns across Meta, Google, programmatic, and other platforms.
• Support planning and execution of club-hosted events (watch parties, kit launches, season ticket events).
• Develop grassroots programming across West Michigan (youth soccer, schools, community groups).
• Own vendor relationships for paid media across radio, billboard, TV, and other traditional channels.
• Maintain club website and other channels with current promotions and messaging.
• Create campaigns to drive demand for tickets, memberships, and hospitality offerings.
• Plan email/SMS campaigns with segmentation, A/B testing, and automation.

Kenntnisse

Integrated marketing

Digital marketing

Campaign planning

Copywriting

Analytics

CRM platforms

HubSpot

Salesforce

Photoshop

Premiere Pro

Ausbildung

Bachelor’s degree in marketing or related field

Tools

HubSpot

Salesforce

Photoshop

Premiere Pro

Jobbeschreibung

AC Grand Rapids, an MLS NEXT Pro expansion club launching in 2027, seeks an integrated marketing and community engagement leader. You will drive paid digital marketing, grassroots initiatives, and partnerships to build a strong connection with the West Michigan community and to grow demand for tickets, merchandise, and experiences.

Collaborating with the VP of Integrated Marketing and Communications and the Creative Manager, you will plan campaigns, manage budgets, and measure ROI, while