Director, Marketing Compliance & Governance

Kaiser Permanente; Pasadena (CA); Hybrid; USD 180,000 - 240,000; Full time

Job summary

Kaiser Permanente in Pasadena, CA is seeking a Director, Marketing Compliance & Governance to lead enterprise-wide compliance programs for marketing communications, campaigns, and customer-facing content. This role partners with Legal, Risk, Privacy, and Marketing to translate complex regulations into scalable governance and operational controls.

The position emphasizes oversight of budgeting, talent development, and strategic resourcing, with a focus on AI-powered solutions and enterprise-wide

Qualifications

• Bachelor's degree in Marketing or related field required.
• Minimum ten (10) years experience in marketing, communications, or a directly related field.

Responsibilities

• Direct and oversee integrated marketing communications programs and strategies.
• Lead go-to-market planning for products/business lines.
• Oversee market data collection and synthesis to inform campaigns.
• Manage cross-functional teams and budgets for complex projects.
• Ensure brand consistency and regulatory compliance across channels.

Skills

Leadership

Strategic Thinking

Project Management

Communication

Problem Solving

Education

Bachelor's degree in Marketing, Integrated Marketing Communications, Journalism, Humanities, Business, Social Science, or related field

Job description

The role is flexible (hybrid) and open to any KP location (CA, OR, WA, CO, IL, GA, MD, VA, DC)

Technical Summary:

The Director, Marketing Compliance & Governance provides strategic leadership for enterprise-wide marketing compliance, governance, and regulatory readiness programs, ensuring all marketing communications, campaigns, and customer-facing content comply with legal, regulatory, accessibility, and organizational standards. The role oversees compliance-driven communications for the Enterprise Marketing and Enterprise Creative Services organizations, including compliance review processes, due diligence, audit readiness, risk mitigation, and regulatory change management across marketing channels and platforms.

Reporting to the Executive Director, Marketing Operations & Administration, the Director partners closely with Line of Business leaders, Legal, Compliance, Risk, Privacy, Technology, and Marketing stakeholders to translate complex regulatory requirements into scalable governance frameworks, operational controls, and standardized business processes. The role drives operational excellence through workflow optimization, training and enablement programs, AI-powered solutions, and strategic resourcing models that leverage onshore, nearshore, and offshore capabilities to support business objectives while maintaining compliance integrity.

As a people leader, the Director builds and develops high-performing teams, establishes accountability measures, provides oversight of complex projects and high-visibility initiatives, including associated budget stewardship as applicable, and serves as a trusted advisor to senior leadership on compliance performance, regulatory risk, audit outcomes, and governance strategy.

Job Summary:

This director level position is primarily responsible for directing and overseeing integrated marketing communications programs and strategies, directing and overseeing market data collection and synthesis, and providing oversight and direction to the creative team. This position directs complex marketing projects, directs and oversees the design and implementation of complex marketing strategies, and directs and oversees the development and implementation of complex strategic go-to-market plans for all products/business lines.

Essential Responsibilities:

• Demonstrates continuous learning and maintains a highly skilled and engaged workforce by aligning resource plans with business objectives; overseeing the recruitment, selection, and development of talent; motivating teams; preparing individuals for growth opportunities and advancement; staying current with industry trends, benchmarks, and best practices; providing guidance when difficult decisions need to be made; and ensuring performance management guidelines and expectations drive business needs.
• Oversees the operation of multiple units and/or departments by identifying customer and operational needs; analyzing resources, costs, and forecasts and incorporating them into business plans; gaining cross-functional support for business plans and priorities; translating business strategy into actionable business requirements; obtaining and distributing resources; setting standards and measuring progress; removing obstacles that impact performance; guiding performance and developing contingency plans accordingly; and ensuring products and/or services meet customer requirements and expectations while aligning with organizational strategies.
• Directs and oversees market data collection and synthesis by managing the development of actionable, evidence-based marketing plans using data and insights; partnering with research and strategy teams to gather marketplace and consumer dynamics driving marketing strategies; defining market research needs; partnering with analytics teams to drive marketing strategies and track performance; and defining and optimizing ROI on strategies and tactics.
• Directs and oversees the development and implementation of complex strategic go-to-market plans for all products/business lines by defining the channel strategy; managing relationships with channel partners; evaluating channel partner needs and performance on an ongoing basis; analyzing audience needs using data-driven learnings to evaluate and identify new multi-channel opportunities; and leading channel marketing programs to drive go-to-market strategies.
• Directs and oversees the design and implementation of complex marketing strategies by ensuring strategies support membership growth, retention, and product/service promotion initiatives to meet business goals; establishing strategic plan deliverables; verifying brand consistency and brand standard compliance through all marketing channels; leveraging market research to identify new opportunities and/or validate assumptions; analyzing sales and marketing metrics; tracking progress to overall enterprise objectives; and driving improvement and optimization efforts toward established goals.
• Directs complex marketing projects by reviewing and approving project plans; managing cross-functional stakeholder contacts; assembling teams based on project needs and team member strengths; forecasting and adhering to project budget; overseeing vendor selection; defining scope and negotiating vendor contracts; managing vendor relationships at the leadership level; presenting project updates; managing project financials and deliverables; and ensuring projects align with marketing strategy and overall business goals and objectives.
• Directs and oversees integrated marketing communications programs and strategies by driving the development of communication strategies and engagement plans consistent with KP core strategies; integrating business-to-business, business-to-consumer, and line of business; reviewing and analyzing information from market research teams to understand stakeholder attitudes and needs; translating insights into promotional strategies; ensuring alignment of activities across enterprise teams; communicating consistent positioning and messages across all media; evaluating effectiveness of plans, programs, and campaigns; and making recommendations to optimize campaigns.
• Provides oversight and direction to creative team by reviewing and analyzing data, research, and customer input and sign-off to develop an understanding of the work; collaborating with communication and marketing teams; reviewing, evaluating, and approving complete creative briefs that inform and inspire writers, designers, and other creative professionals; reviewing the completed brief with the customer and relevant stakeholders; and presenting the brief.

Knowledge, Skills and Abilities: (Core)

• Ambiguity/Uncertainty Management
• Attention to Detail
• Business Knowledge
• Communication
• Constructive Feedback
• Critical Thinking
• Cross-Group Collaboration
• Decision Making
• Dependability
• Diversity, Equity, and Inclusion Support
• Drives Results
• Facilitation Skills
• Health Care Industry
• Influencing Others
• Integrity
• Leadership
• Learning Agility
• Organizational Savvy
• Problem Solving
• Short- and Long-term Learning & Recall
• Strategic Thinking
• Team Building
• Teamwork
• Topic-Specific Communication

Knowledge, Skills and Abilities: (Functional)

• Analytical Skills
• Business Planning
• Digital Marketing
• Emotional Intelligence
• Financial Acumen
• Getting Work Done Through Others
• Marketing
• Negotiation
• Project Management
• Social Media
• Strategic Alignment
• Strategic Program Management
• Vendor Management
• Written Communication

Minimum Qualifications:

• Minimum two (2) years experience managing operational or project budgets.
• Minimum three (3) years supervisory experience.
• Bachelors degree in Marketing, Integrated Marketing Communications, Journalism, Humanities, Business, Social Science, or related field and Minimum ten (10) years experience in marketing, communications, or a directly related field. Additional equivalent work experience in a directly related field may be substituted for the degree requirement.

Preferred Qualifications:

• Four (4) years experience in writing or editing for marketing, communications, or business initiatives.
• Five (5) years experience working in a matrixed organization.