Director of Marketing & Communications

Troon; Bethany Beach (DE); Hybrid; USD 90,000 - 150,000; Full time

Benefits offered by this job

Healthcare benefits

401(k) retirement plan

Paid time off

Job summary

Troon is seeking a Director of Marketing and Communications for a homeowner's association resort community. This role leads all marketing and communications to elevate resident experience, promote lifestyle to guests and homeowners, and protect the community’s brand and reputation.

The position requires strategic leadership, strong writing and PR capabilities, and a track record in community branding and stakeholder engagement. Hybrid onsite work within the community is possible.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or related field
• 8-10+ years of experience in communications, preferably in community associations, hospitality, or property management
• Experience working with HOA boards, governance structures, or member-based organizations strongly preferred
• Strong understanding of community branding and resident engagement strategies
• Excellent writing, editing, and presentation skills

Responsibilities

• Develop and implement a comprehensive marketing and communications strategy aligned with the Board's goals and community vision
• Advise leadership on communication best practices, messaging, and resident engagement strategies
• Ensure transparency, clarity, and timeliness in all communications
• Maintain a strong, consistent brand reflecting the community's lifestyle and values
• Oversee resident communications across newsletters, emails, website, and announcements
• Promote the community as a desirable living and visiting destination
• Manage external communications with local media, partners, and neighboring communities as needed
• Handle sensitive communications and support crisis response (e.g., weather events, governance concerns)
• Develop and promote events and lifestyle programming; highlight community culture and resident stories
• Oversee digital content strategy and analytics to improve engagement and performance
• Ensure communications align with bylaws, policies, and legal considerations
• Develop and manage the marketing and communications budget; track engagement metrics

Job description

The Director of Marketing and Communications is responsible for leading all communications and marketing efforts for a homeowner's association resort community. This role focuses on enhancing resident experience, elevating brand awareness, and promoting the community's lifestyle to guests and homeowners. The Director ensures transparent, consistent communication between the Board, residents, and external audiences while preserving the community's brand and reputation.

Key Responsibilities

Strategic Leadership & HOA Alignment

• Develop and implement a comprehensive marketing and communications strategy aligned with the Board's goals and community vision
• Advise community leadership on communication best practices, messaging, and resident engagement strategies
• Ensure transparency, clarity, and timeliness in all communications
• Maintain a strong, consistent brand that reflects the community's lifestyle and values

Resident Communications & Engagement

• Oversee all resident communications, including newsletters, email updates, website content, and announcements
• Simplify and communicate community policies, governance updates, and community initiatives
• Enhance resident engagement through storytelling, lifestyle content, and community highlights
• Manage communication related to meetings, elections, assessments, and compliance updates

Marketing & Community Promotion

• Promote the community as a desirable place to live and visit
• Develop marketing materials showcasing amenities, lifestyle, and community value benefits
• Maintain website and social media channels with a focus on both resident and guest audiences

Reputation & Public Relations

• Protect and enhance the community's reputation through consistent messaging and proactive communication
• Manage external communications with local media, partners, and neighboring communities when needed
• Handle sensitive communications and support crisis response (e.g., weather events, safety issues, governance concerns)

Events & Lifestyle Programming Promotion

• Promote community-sponsored events, clubs, and programs
• Partner with property management and committees to increase participation and satisfaction
• Highlight community culture, lifestyle, and resident stories to strengthen sense of belonging

Digital & Content Strategy

• Oversee content strategy across all platforms, ensuring relevance and engagement and that captures the lifestyle and experience of the resort community
• Manage website as a central communication hub for residents and visitors
• Utilize analytics to improve communication effectiveness and engagement

Governance & Compliance Communication

• Ensure all communications align with community bylaws, policies, and legal considerations
• Support clear and compliant messaging related to rules, guidelines, and assessments
• Collaborate with legal counsel or management as needed for sensitive or regulated communications

Budget & Performance Management

• Develop and manage the marketing and communications budget
• Track engagement metrics (email open rates, event participation, website usage)
• Evaluate effectiveness of communication strategies and adjust accordingly

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or related field
• 8-10+ years of experience in communications, preferably in community associations, hospitality, or property management
• Experience working with HOA boards, governance structures, or member-based organizations strongly preferred
• Strong understanding of community branding and resident engagement strategies
• Excellent writing, editing, and presentation skills

Key Skills

• Resident engagement and community-building
• Strategic messaging and brand management
• Crisis and sensitive communication handling
• Digital content and communication platforms
• Stakeholder management (board members, residents, vendors)
• Organization and diplomacy

Work Environment

• Based onsite or hybrid within the community
• Regular interaction with HOA board members, residents, and committees
• Occasional evening or weekend hours for board meetings and community events
• Collaborative work with property management and service providers

Success Measures

• High resident satisfaction and engagement levels
• Clear, timely, and effective HOA communications
• Strong engagement across digital and social platforms
• Strong community reputation and brand perception
• Increased participation in events and initiatives

Benefits & Other Compensation:

This position includes eligibility for the following benefits, subject to applicable plan terms:

• Healthcare Benefits - Medical, Dental, and Vision coverage

• Retirement Benefits - 401(k) with employer match (19 years of age and older)

• Time Off - Paid time off (PTO) and leaves of absence, in accordance with applicable law and eligibility criteria

Eligibility for benefits and the specific terms, conditions, and offerings are governed by the applicable plan documents and company policies, which may be amended at the Company's discretion.