Director, Growth Marketing

Carter Murray; Orlando (FL); On-site; USD 150,000 - 210,000; Full time

Job summary

Carter Murray is seeking a commercially driven Director of Growth Marketing to build and lead a revenue-generating marketing capability for a growing professional services organization in the United States. The role focuses on demand generation, ABM, sales enablement, digital acquisition, Martech, analytics and market expansion.

Working with senior leadership, you will identify growth opportunities and develop go-to-market plans that drive qualified pipeline, client acquisition and account

Qualifications

• :8+ years of growth marketing, demand generation or related B2B roles.

Responsibilities

• Develop and own the growth marketing strategy across multiple business units and service lines.
• Build a measurable marketing engine focused on qualified opportunities, pipeline generation, client acquisition and revenue growth.
• Identify growth opportunities through market intelligence, business performance data, customer insight and competitive analysis.
• Partner with business leaders to support expansion into new sectors, service offerings and geographic markets.
• Translate priority growth opportunities into actionable marketing and business development plans.
• Develop and execute multi-channel demand generation programs across priority industries and target accounts.
• Build account-based marketing programs for key buyer groups and stakeholder audiences.
• Partner with commercial teams to define target accounts, buyer audiences, commercial objectives and follow-up plans.
• Implement lifecycle and nurture programs that improve lead conversion, client engagement and account development.
• Create targeted campaigns designed to generate qualified meetings, opportunities and pipeline.
• Develop thought leadership campaigns, market reports, industry insights and trend analyses that support business development activity.
• Partner with consultants, clients and subject matter experts to create relevant, credible content.
• Develop case studies, client success stories, executive interviews and research that generate engagement and support opportunity creation.
• Build scalable content programs using AI-enabled workflows while maintaining appropriate quality and brand standards.
• Ensure content and messaging align with organizational brand guidelines.
• Evaluate, implement and optimize marketing technology, automation and AI-enabled workflows.
• Use technology to improve lead generation, personalization, content production, audience segmentation, campaign optimization, market intelligence and sales enablement.
• Improve the connection between marketing activity, CRM data, business development follow-up and revenue reporting.
• Create scalable processes that increase marketing efficiency and effectiveness.

Skills

growth marketing

demand generation

account-based marketing

marketing analytics

sales enablement

lead generation

CRM & marketing automation

AI-enabled marketing technologies

Tools

CRM platforms

Marketing automation tools

Analytics solutions

AI-enabled marketing tech

Job description

Our client, a Professional Services firm, is seeking a commercially driven Director of Growth Marketing to build and lead a revenue-generating marketing capability for a growing professional services organization.

This is not a traditional brand marketing or events role. Brand governance, creative direction, public relations and event execution are managed through centralized resources. This role will focus on demand generation, account-based marketing, sales enablement, digital acquisition, marketing technology, analytics and market expansion.

Working closely with senior leadership, client-facing teams, business development stakeholders and marketing partners, this individual will identify growth opportunities, develop targeted go-to-market plans and build measurable programs that contribute to qualified pipeline, client acquisition, talent engagement and account expansion.

The ideal candidate combines the analytical rigor of a growth marketer with the commercial mindset of a business builder. They are equally comfortable setting strategy, executing programs, improving systems and presenting recommendations to senior leadership.

Key Responsibilities

Revenue Growth & Market Expansion

• Develop and own the growth marketing strategy across multiple business units and service lines.
• Build a measurable marketing engine focused on qualified opportunities, pipeline generation, client acquisition and revenue growth.
• Identify growth opportunities through market intelligence, business performance data, customer insight and competitive analysis.
• Partner with business leaders to support expansion into new sectors, service offerings and geographic markets.
• Translate priority growth opportunities into actionable marketing and business development plans.

Demand Generation & Account-Based Marketing

• Develop and execute multi-channel demand generation programs across priority industries and target accounts.
• Build account-based marketing programs for key buyer groups and stakeholder audiences.
• Partner with commercial teams to define target accounts, buyer audiences, commercial objectives and follow-up plans.
• Implement lifecycle and nurture programs that improve lead conversion, client engagement and account development.
• Create targeted campaigns designed to generate qualified meetings, opportunities and pipeline.

Thought Leadership & Commercial Content

• Develop thought leadership campaigns, market reports, industry insights and trend analyses that support business development activity.
• Partner with consultants, clients and subject matter experts to create relevant, credible content.
• Develop case studies, client success stories, executive interviews and research that generate engagement and support opportunity creation.
• Build scalable content programs using AI-enabled workflows while maintaining appropriate quality and brand standards.
• Ensure content and messaging align with organizational brand guidelines.
• Evaluate, implement and optimize marketing technology, automation and AI-enabled workflows.
• Use technology to improve lead generation, personalization, content production, audience segmentation, campaign optimization, market intelligence and sales enablement.
• Improve the connection between marketing activity, CRM data, business development follow-up and revenue reporting.
• Create scalable processes that increase marketing efficiency and effectiveness.

Strategic Client Engagement

• Identify where executive forums, webinars, networking events and market insight programs can support key account growth and client acquisition.
• Own the target audience, account strategy, commercial objectives and follow-up plans for client engagement initiatives.
• Partner with internal stakeholders on brand alignment, production and execution.
• Measure contribution to engagement, qualified opportunities, pipeline and revenue outcomes.
• Create high-impact pitch materials, presentations, capability documents and business development assets.
• Equip client-facing teams with tools, insight and content that improve outreach, conversations and win rates.
• Support go-to-market plans for new teams, sectors and service offerings.
• Drive collaboration across business units and support strategic account growth initiatives.
• Build practical enablement programs that increase adoption and improve business development effectiveness.

Performance Marketing & Digital Acquisition

• Own and optimize digital acquisition across paid media, email marketing, retargeting and organic channels.
• Continuously improve lead quality, conversion rates, acquisition costs, pipeline generation and marketing ROI.
• Develop testing and optimization frameworks to improve campaign performance and inform investment decisions.

Analytics, Measurement & Reporting

• Build executive-level dashboards focused on marketing-sourced pipeline, marketing-influenced revenue, qualified lead generation, client acquisition, conversion rates and campaign ROI.
• Establish clear definitions, KPIs and attribution methods that connect marketing activity to commercial outcomes.
• Provide practical recommendations to senior leadership based on campaign and business performance data.
• Use reporting to identify what should be scaled, changed or stopped.

Experience & Qualifications

Required

• 8+ years of experience in growth marketing, demand generation, revenue marketing, commercial marketing or related B2B marketing roles.
• Proven experience developing and executing marketing strategies tied to pipeline, client acquisition and revenue outcomes.
• Strong understanding of demand generation, account-based marketing, lifecycle marketing, content strategy, digital acquisition and conversion optimization.
• Experience building measurable programs and reporting frameworks from the ground up.
• Strong analytical capability and confidence using data to guide decisions and investment.
• Experience working with CRM platforms, marketing automation tools, analytics solutions and AI-enabled marketing technologies.
• Strong communication, stakeholder management and cross-functional leadership skills.
• Ability to balance strategic planning with hands-on execution in a developing function.

Preferred

Experience within one or more of the following environments:

• Professional services
• Consulting
• Staffing and talent solutions
• B2B technology
• Business services
• High-growth or private equity-backed organizations

You Are

• A growth-oriented marketer with a strong commercial mindset.
• Focused on measurable business impact rather than activity alone.
• Comfortable building strategy and executing programs.
• Data-driven, practical and willing to test, learn and adapt.
• Experienced in using technology and AI to create scalable growth.
• Skilled at influencing senior stakeholders and building alignment across teams.
• Energized by building new capabilities and contributing to business growth.

Success Measures: Year 1

• Build and launch a scalable growth marketing capability supporting multiple business lines.
• Establish agreed definitions, baseline measures and targets for marketing-sourced pipeline and marketing-influenced revenue.
• Increase qualified lead generation and opportunity creation across priority growth areas.
• Launch focused account-based marketing and demand generation programs supporting strategic business objectives.
• Deliver measurable improvements in lead quality, campaign conversion rates and marketing ROI.
• Establish a scalable thought leadership and commercial content program that supports business development activity.
• Achieve strong adoption of sales enablement tools and content across client-facing teams.
• Implement executive dashboards and attribution reporting that clearly demonstrate marketing contribution to commercial performance.
• Deliver measurable contribution to new client acquisition, account growth and market expansion.