Director of Marketing

Mi-T-M Corporation; Peosta (IA); On-site; USD 150,000 - 210,000; Full time

Job summary

Mi-T-M Corporation seeks a Director of Marketing to unify brand, product, and channel strategies into a high‑performing department. You will translate business objectives into clear plans, KPIs, and initiatives while inspiring cross‑functional alignment across the organization.

You will lead brand storytelling, demand generation, and AI‑driven analytics to improve forecasting, segmentation, and KPI visibility, while guiding go‑to‑market execution for both commercial and retail products.

Qualifications

• 7-10+ years of progressive marketing leadership experience.
• Proven success leading brand, digital, product, and channel marketing teams.
• Strong understanding of dealer networks, distributor models, and field-sales dynamics.
• Demonstrated ability to build integrated GTM plans and manage complex product launches.
• Experience with content management systems, digital platforms, and agency partnerships.
• Exceptional communication, leadership, and cross-functional collaboration skills.
• Experience with retail packaging and point-of-purchase signage, and planogramming when applicable
• Creative thinker with a data-driven mindset and strong business acumen.

Responsibilities

• Leads strategic leadership & planning, translating objectives into clear marketing plans, KPIs and initiatives.
• Owns brand leadership, storytelling, and consistent communication across channels.
• Drives demand generation, multi-channel campaigns, and agency partnerships to accelerate growth.
• Leverages AI tools to modernize operations, analytics, and content optimization.
• Oversees product marketing, GTM execution, and launch readiness across segments.
• Directs digital & content leadership, including web, email, paid media, and SEO.
• Leads, mentors, and develops a multidisciplinary marketing team.
• Manages budget, invoices, quotes, and overall marketing operations.

Skills

Marketing leadership

Brand development

Digital marketing strategy

AI in marketing

Team leadership

Cross-functional collaboration

GTM planning

CMS & digital platforms

Agency partnerships

Analytics & KPI tracking

Tools

CMS (Content Management System)

Job description

Job Summary:

The Director of Marketing is a visionary leader who blends legacy thinking with forward‑looking strategy to elevate the Mi-T-M brand, accelerate demand, and unify all marketing disciplines into a cohesive, high‑performance department. This role translates business objectives into clear plans, KPIs, and initiatives while inspiring excitement, motivation, and cross‑functional alignment across the entire organization.

Key Responsibilities:

Strategic Leadership & Planning

• Leverages legacy thinking and past experiences to propel the company forward with modern marketing direction.
• Translates business objectives into clear marketing plans, KPIs, and measurable initiatives.
• Leads integrated planning across brand, digital, product, and channel functions.
• Inspires enthusiasm, alignment, and motivation across all departments.

Brand Leadership & Storytelling

• Owns the company's brand identity, messaging architecture, and storytelling.
• Ensures consistent communication across digital, product, dealer, and corporate channels.
• Drives ideation and sets website direction, ensuring the digital experience reflects brand strategy.

Demand Generation & Growth

• Creatively drives demand generation activities that support product adoption and channel sales.
• Oversees multi‑channel campaigns that elevate awareness, engagement, and conversion.
• Builds and manages a network of outside agencies to broaden workload capacity and accelerate execution.

AI Experience

• Leverages emerging AI tools to modernize marketing operations, enhance creativity, and accelerate execution.
• Implements AI‑driven analytics to improve forecasting, segmentation, and KPI visibility.
• Uses AI‑powered content generation and optimization tools to scale messaging and storytelling.
• Identifies opportunities for AI automation across content management, customer insights, search techniques and digital personalization.
• Guides responsible, strategic adoption of AI technologies aligned with business objectives and brand standards.

Product Marketing & GTM Execution

• Leads product positioning, demographic messaging, and competitive differentiation through a marketing lens.
• Oversees launch planning, go‑to‑market execution, and cross‑functional readiness.
• Manages packaging implementation for both commercial and retail uses
• Ensures product stories are clear, compelling, and aligned with customer needs and market opportunities.

Digital & Content Leadership

• Finds, controls, and directs the company's content management software initiative, ensuring scalable content operations.
• Guides digital strategy across web, email, paid media, SEO, and social.
• Ensures digital experiences are modern, intuitive, and aligned with brand and product priorities.

Team Leadership & Development

• Leads, mentors, and develops a multi‑disciplinary marketing team across brand, digital, product, and channel.
• Builds a culture of creativity, accountability, and cross‑functional collaboration.
• Elevates team capabilities through coaching, training, and clear role expectations.

Overall Marketing Activities

• Manages operational and administrative activities such as invoices, quoting, purchase/print orders and ECR reviews
• Copywriting and proofing
• Overall analytics review and reporting
• Corporate campaign performance tracking
• Corporate initiatives such as advertising, partnerships, influencers, sponsorships, email marketing, newsletter, training modules
• Overall departmental budgeting

Qualifications:

• 7-10+ years of progressive marketing leadership experience, ideally in industrial, manufacturing, or omni-channel environments.
• Proven success leading brand, digital, product, and channel marketing teams.
• Strong understanding of dealer networks, distributor models, and field‑sales dynamics.
• Demonstrated ability to build integrated GTM plans and manage complex product launches.
• Experience with content management systems, digital platforms, and agency partnerships.
• Exceptional communication, leadership, and cross‑functional collaboration skills.
• Experience working with retail packaging and point-of-purchase signage, and planogramming when applicable
• Creative thinker with a data‑driven mindset and strong business acumen.