Area Director of Marketing

InterContinental Hotels Group; Grenada (MS); On-site; USD 120,000 - 190,000; Full time

Job summary

InterContinental Hotels Group is seeking an Area Director of Marketing to develop and execute luxury marketing strategies across Resorts, aligning with commercial priorities and brand storytelling. You will lead digital campaigns, partner with Sales, Revenue Management, and Operations, and drive awareness and revenue across regions.

The role requires strategic thinking, creativity, and strong leadership, with a proven track record in luxury hospitality marketing and the ability to translate

Qualifications

• Proven track record in a Director/Head of Marketing role within luxury hospitality.
• Experience in luxury, lifestyle, tourism, or premium consumer marketing.
• Ability to develop and execute integrated marketing strategies with measurable outcomes.
• Strong understanding of luxury brand positioning and storytelling.
• Excellent knowledge of digital marketing, social media, content strategy, PR, and communications.
• Experience leading marketing teams and managing external agencies/partners.
• Ability to link marketing activity to revenue and business performance.
• Outstanding written and verbal communication and stakeholder management.
• Knowledge of local/regional hospitality and luxury markets is advantageous.
• Creative thinker who translates ideas into effective campaigns.
• Strong analytical skills to drive data-based decisions.
• Degree in Marketing, Communications, Business, Hospitality Management, or related field preferred.

Responsibilities

• Develop and execute marketing strategies across Resorts segments (Rooms, F&B, Residences, Spa, Meetings & Events, experiences).
• Collaborate with Sales, Revenue Management, and operations to translate priorities into campaigns.
• Lead brand storytelling and digital campaigns to strengthen positioning and awareness.
• Manage external agencies and creative partners to deliver high-impact initiatives.
• Analyze performance data and optimize marketing ROI and revenue impact.
• Communicate effectively with stakeholders and lead a marketing team.

Skills

Director of Marketing

Senior marketing leadership

Luxury hospitality

Integrated marketing

Digital marketing

Social media

PR & communications

Agency management

Data-driven marketing

Stakeholder management

Local & regional market knowledge

Creative thinking

Analytical skills

Education

Bachelor's or higher in Marketing/Communications/Business/Hospitality

Job description

Your Day to Day

The Area Director of Marketing will be responsible for developing and executing the Resorts' marketing strategy, strengthening brand positioning, driving awareness and engagement, and supporting revenue and business objectives across Rooms, Food & Beverage, Residences, Spa, Meetings & Events, and other experiences.

Working closely with Sales, Revenue Management, Food & Beverage, Rooms, and other operational leaders, you will translate commercial priorities into compelling marketing strategies and campaigns that connect the Resorts with local, regional, and international audiences.

The successful candidate will combine strategic thinking, creativity, commercial acumen, digital expertise, and strong leadership with a genuine passion for luxury hospitality and storytelling.

What We Need from You

Ideally, you'll have some or all of the following competencies and experience we're looking for:

• Proven experience in a Director of Marketing, Head of Marketing, or senior Marketing leadership role, preferably within luxury hospitality.
• Strong experience in hotel, luxury, lifestyle, tourism, or premium consumer marketing.
• Demonstrated ability to develop and execute integrated marketing strategies with measurable commercial outcomes.
• Strong understanding of luxury brand positioning and storytelling.
• Excellent knowledge of digital marketing, social media, content strategy, PR, and communications.
• Proven experience leading marketing teams and managing external agencies and creative partners.
• Strong commercial understanding, with the ability to connect marketing activity to revenue and business performance.
• Excellent communication, presentation, negotiation, and stakeholder-management skills.
• Strong understanding of the local and regional hospitality, tourism, and luxury market is an advantage.
• Creative thinker with strong attention to detail and an ability to translate ideas into effective campaigns.
• Strong analytical skills and the ability to use data to drive marketing decisions.
• Degree in Marketing, Communications, Business, Hospitality Management, or a related discipline is preferred.