Director of Marketing

Omni Hotels & Resorts; Orlando (FL); On-site; USD 120,000 - 180,000; Full time

Job summary

Omni Hotels & Resorts in Orlando, FL seeks an experienced Marketing leader to design, develop and implement campaigns that align with resort goals and maximize profitability across all departments. You will manage budgets, coordinate PR and media buys, and drive cross-channel content strategy to elevate brand visibility and guest engagement.

The role leads a marketing team, oversees social media, website, email, and collateral, and focuses on delivering measurable revenue from rooms, golf, F&B,

Qualifications

• Bachelor’s or Master’s Degree in marketing strongly preferred.
• 8–10 years’ experience in marketing, preferably luxury or hospitality.
• Experience with public relations/advertising agencies.
• Strong written and verbal communication skills.
• Strong budget management and forecasting skills.

Responsibilities

• Develop departmental budget and strategic plan to maximize resort-wide revenue and media visibility.
• Ensure content is on-brand, optimized for search and user experience across channels.
• Collaborate with PR agency to generate media coverage and develop press materials.
• Coordinate with advertising agency on annual media buying to heighten visibility and revenue.
• Lead bi-weekly Marketing Meetings to drive promotions and opportunities.
• Develop promotions and packages to fill need periods and generate incremental revenue.
• Generate concepts for events and activities to enhance guest experiences.
• Support resort revenues across rooms, Golf, F&B and Spa.
• Supervise marketing manager and oversee social media, website, e-marketing and collateral development.
• Control marketing expenses to maintain optimum operating profit.
• Advise on best practices in grammar, messaging, writing, and style.
• Assist in recruiting, interviewing, hiring, training and evaluating marketing staff; attend trainings.
• Champion the Omni/Power of One culture.

Skills

Strong written and verbal comms

Budget management & forecasting

PR/Advertising agency experience

Education

Bachelor’s or Master’s Degree in Marketing

Tools

Microsoft Office

Photoshop

Adobe InDesign

Job description

Job Purpose:

To design, develop and implement marketing campaign initiatives that directly support the resort business goals and positively impact all operating departments, thereby resulting in a profitable return on ownership's investment.

Essential Job Functions:

• Develop departmental budget and strategic plan incorporating advertising and public relations strategies to ensure full maximization of resort-wide revenue potential and media visibility
• Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, on property, mobile, video and print
• Work with PR agency to develop public relations programs and generate news coverage from local, regional and national media; Develop media materials including press releases for newsworthy announcements to maximize resort and associate visibility.
• Work with advertising agency to develop annual media buying plan to heighten resort visibility and drive revenue
• Lead bi-weekly Marketing Meetings to initiate and manage resort promotional opportunities
• Assist in development and execution of promotions and packages for purpose of filling identified need periods and generating incremental resort revenue.
• Generate concepts for special events and activities to create memorable experiences for guests
• Assist in the achievement of overall resort revenues – specifically rooms, Golf, F&B and Spa.
• Supervise marketing manager and provide guidance and direction on responsibilities related to social media management, website development, e-marketing and collateral development; provide timely performance evaluations
• Effectively control all marketing expenses to ensure optimum operating profit.
• Be an arbiter of best practices in grammar, messaging, writing, and style.
• Assist in recruiting, interviewing, hiring, and training, coaching and evaluating the performance of Marketing associates. Attend required company trainings.
• Champion the Omni/Power of One culture.

Qualifications:

• Bachelor’s or Master’s Degree in a marketing related fieldis strongly preferred.
• A minimum of 8 to 10 years’ experience in marketing related role, preferably for a luxury or hospitality brand.
• Previous experience managing or working for public relations/ advertising agency.
• Strong written and verbal communication skills.
• Strong financial skills including budget management and accurate forecasting.

Physical Requirements:

• The ability to sit and utilize telephone/computer for an extended period, with occasional travel around property.

Working Environment:

Normal office environment.

Tools & Equipment:

• Computer, copy/print/scan/fax machine, files
• Proficiency in Microsoft Office Tools, Photoshop and Adobe InDesign