Growth Marketing Manager

Pivotal Health; New York (NY); Remote; USD 130,000 - 165,000; Full time

Benefits offered by this job

Competitive compensation including 1-4

Health, dental, vision coverage

401(k) retirement plan

Flexible time off

Company-wide events

Job summary

Pivotal Health is seeking a Senior Manager, Growth Marketing to build and scale campaigns, automation, and measurement that convert awareness into qualified pipeline. This remote US role reports to the VP of Marketing and collaborates with Content and Events to activate lifecycle journeys and ABM programs.

You will own lead lifecycle building, scoring, and HubSpot workflows, plus running paid digital Campaigns and AI-enabled optimization.

Qualifications

• 7+ years of marketing experience, including 3+ years in growth, demand gen, or lifecycle marketing.
• Hands-on HubSpot experience building sequences, workflows, and customer journeys.
• Data-driven approach with ability to speak to MQL impact and optimization decisions.
• Creative ABM thinking tied to pipeline and measurable outcomes.
• Salesforce experience and partnership with Revenue Ops on data quality and reporting.
• Regular use of AI tools like Claude with sound judgment on outputs.
• Comfort in a fast-moving, ambiguous environment with structured thinking.
• Strong cross-functional partnership with segment leaders, Content, Events, and Revenue Ops.
• Enthusiasm for a hands-on contributor role on a lean team.

Responsibilities

• Activate segment strategy in market with integrated campaigns, audiences, timelines, and metrics.
• Run account-based marketing with nurture for health systems and physician groups.
• Build lead lifecycle journeys from awareness to partner selection in collaboration with Content.
• Design lead scoring and handoffs with Revenue Operations for lifecycle stages and routing.
• Own HubSpot hands‑on tasks: sequences, workflows, forms, emails, landing pages, and data hygiene.
• Plan and optimize paid digital campaigns (Google, LinkedIn) and LLM advertising alignment.
• Measure funnel metrics, report on MQLs and pipeline, and provide clear recommendations.
• Use Claude and other AI tools to accelerate research, segmentation, and reporting workflows.
• Extend campaigns to customers and partners via segmentation and automation.

Skills

Growth marketing

ABM strategy

Data-driven decision-making

Cross-functional collaboration

AI tools usage

Hands-on contributor

Tools

HubSpot

Salesforce

Claude AI

Job description

Pivotal Health is the leading technology platform that helps healthcare providers get paid fairly in an increasingly complex reimbursement landscape.
Today, many providers face persistent underpayment from health insurance companies, despite delivering high-quality care. While processes like IDR (Independent Dispute Resolution) were designed to promote fairness, they’re often administrative-heavy, time‑consuming, and difficult to navigate without the right tools.
Pivotal Health combines software, data, and service into a seamlessly integrated, AI-driven platform that simplifies these complex reimbursement workflows. We help providers efficiently dispute underpaid claims, reduce administrative burden, and recover the reimbursement they’re entitled to; without adding more work to already stretched teams.
Our full-service IDR solution is just the starting point. We’re building solutions that enable providers to operate with clarity, control, and confidence across the reimbursement journey.

About The Role

We're looking for a Senior Manager, Growth Marketing to build and scale the campaigns, automation, and measurement that turn awareness into qualified pipeline. You'll be the third pillar of our core marketing team, alongside Content and Events, reporting to our VP of Marketing. This role is fully remote within the US, and in‑office time is welcome if you're near one of our offices.
The work runs on two tracks. One‑to‑many programs are always‑on nurture for hospitals and health systems and for physician group practices. One‑to‑few programs are targeted ABM plays by specialty and region. Once our segment leaders join, you'll partner directly with them. They'll set the messaging and positioning for their segments, while you own activation: the lifecycle journeys, workflows, campaigns, and measurement that put their strategy in market.
This is a hands‑on individual contributor role with room to grow into director‑level scope. Our marketing funnel is still being defined, so you'll build the lead lifecycle and scoring, scale the first ABM programs we're standing up now, and use data to show what's working. You'll fill gaps proactively, bring recommendations instead of waiting for direction, and use AI tools like Claude to move faster than a lean team normally could.
If you like building the system and then running it, and you want ownership fast, this is a great seat.

What You’ll Do

• Activate segment strategy in market: Turn segment messaging and positioning into integrated campaigns with clear audiences, timelines, and measures of success. As segment leaders join, they'll own the story, and you own getting it out the door and proving it works.
• Run account‑based marketing: Build always‑on nurture for health systems and physician groups, plus targeted programs by specialty and region, with one‑to‑one plays to follow as the program matures.
• Build the lead lifecycle: Map the journey from learning what IDR is to shopping for a partner, then build the stage‑based nurture, welcome, and re‑engagement programs for each point, in partnership with Content.
• Design lead scoring and handoffs: Turn engagement signals like webinars, trade show visits, repeat content views, and forwarded emails into scoring and triggers. Work with Revenue Operations on lifecycle stages, routing, and follow‑up so the right person gets a call at the right time.
• Own HubSpot hands‑on: Build sequences, workflows, forms, emails, landing pages, and audience segments yourself, and keep data clean between HubSpot and Salesforce alongside Revenue Operations.
• Run paid digital: Plan and optimize Google and LinkedIn campaigns that support specific ABM plays, and help us show up where buyers now search, including LLMs.
• Measure, test, and report: Track MQLs, funnel conversion, and sourced versus influenced pipeline. Know what worked, what didn't, and why, and bring clear recommendations to the segment leaders and VP of Marketing.
• Use AI in your daily work: Use Claude and other AI tools to speed up research, segmentation, copy testing, reporting, and workflow builds, and use judgment about what to validate.
• Support customer and partner marketing: Extend campaigns to customers and partners through segmentation, automation, and measurement, including peer‑review platforms like G2.

Who You Are

• 7+ years of marketing experience, including 3+ years in growth, demand generation, or lifecycle marketing, with a non‑linear path welcome
• Hands‑on HubSpot experience building sequences, workflows, and customer journeys, with specific results you can walk us through
• A data‑driven approach, with the ability to speak to MQL impact, campaigns that missed, and the optimization decisions you made along the way
• Creative ABM thinking that ties back to pipeline and measurable outcomes
• Practical Salesforce experience and a track record of partnering with Revenue Operations on data quality, handoffs, and reporting
• Regular use of AI tools like Claude, with sound judgment about validating outputs and owning the result
• Comfort in a fast‑moving, ambiguous environment where you build structure and bring a point of view instead of waiting for direction
• Clear communication and strong cross‑functional partnership with segment leaders, Content, Events, and Revenue Operations
• Enthusiasm for a hands‑on individual contributor role on a lean team

Extra Credit if you Have

• Experience marketing in digital health, healthcare IT, or another highly regulated industry, with familiarity with reimbursement or IDR
• Experience at a high‑growth startup where you helped build the function with limited resources
• Hands‑on paid digital experience across Google, LinkedIn, or LLM advertising
• A mix of agency and in‑house experience

Why You’ll Love Working Here

We're a collaborative, low‑ego team on a mission to make healthcare reimbursement fairer for providers. While we primarily hire around our core hubs–Los Angeles and New York–we remain open to exceptional talent outside those regions. Remote and hybrid flexibility varies by role and team, and is outlined in each job description.
If you’re excited by solving complex problems and making a real‑world impact, we’d love to hear from you.

Benefits Include

• Competitive compensation, including equity
• Full health, dental, and vision coverage
• Retirement savings plan through 401(k)
• Flexible time off
• Opportunities for company‑wide connection and events

Employment Information

Work Authorization

Candidates must be authorized to work in the United States without current or future employer sponsorship.

Equal Employment Opportunity

Pivotal Health is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other legally protected status.

Reasonable Accommodations

Pivotal Health provides reasonable accommodations for qualified individuals with disabilities in accordance with applicable laws. If you need assistance during the application or interview process, please let us know.

Background Checks

Employment is contingent upon successful completion of applicable background checks, where permitted by law.

At‑Will Employment

Employment with Pivotal Health is at‑will and may be terminated by either party at any time, with or without cause or notice, in accordance with applicable law.

Compensation Range: $130K - $165K