Director of Marketing

Speks; New York (NY); On-site; USD 140,000 - 210,000; Full time

Job summary

Speks in Brooklyn, NY is seeking a Director of Marketing to lead brand, digital, community, wholesale, retail, PR, influencer, and performance marketing. This full-time, in-office role reports to the VP of Creative.

You will own Speks’ overall marketing strategy and execution, manage an established internal team, work with external agency partners, and collaborate across Creative, Sales, Product, and Operations to drive growth.

Qualifications

• 8+ years of marketing experience including leadership and multi-channel programs.
• Experience leading in-house marketing teams.
• Brand building and performance marketing across channels.
• Experience across DTC, ecommerce, social, PR, retail.
• Strong knowledge of Shopify, paid media, retention, affiliate marketing, and analytics.
• Experience building creator, influencer, community, or organic growth programs.

Responsibilities

• Own marketing strategy, annual plan, budgets, and KPIs across brand, DTC, community, wholesale, and retail.
• Lead internal team and manage agency partners across performance, PR, influencer, affiliate, Amazon, and other channels.
• Lead cross-functional marketing planning with Creative, Sales, Product, Operations, and Ecommerce.
• Develop campaigns across social, digital, PR, creators, retail, email, wholesale, and other channels.
• Maintain brand voice across digital, packaging, advertising, retail, and marketing materials.
• Oversee the marketing calendar around product launches and major campaigns.

Skills

Marketing leadership

Multi-channel marketing

Team management

Ecommerce analytics

Shopify experience

Tools

Shopify

Klaviyo

Job description

Hi, we’re Speks. We design playful sensory products that inspire focus, creativity, and connection. As Speks continues to grow across DTC, major retail, and international markets, we’re looking for a Director of Marketing to lead how we build our brand, reach new audiences, launch products, and grow our community.

This is a full-time, in-office role based in DUMBO, Brooklyn, reporting to our VP of Creative.

The Director of Marketing will own Speks’ overall marketing strategy and execution across brand, digital, community, wholesale, retail, PR, influencer, and performance marketing. You’ll manage and develop an established internal marketing team, lead external agency partners, manage the marketing budget, and work closely with Creative, Sales, Product, and Operations.

We’re looking for someone who can think strategically about where the brand should go while staying close enough to the work to make sure things actually happen.

What You’ll Do

Marketing Leadership & Strategy

• Own Speks’ overall marketing strategy, annual plan, budgets, and KPIs across brand, DTC, community, wholesale, and retail
• Lead and develop the existing internal marketing team while managing agency partners across performance, retention, PR, influencer, affiliate, Amazon, and other channels
• Lead cross-functional marketing planning with Creative, Sales, Product, Operations, and Ecommerce
• Build strong systems for campaign planning, reporting, briefs, calendars, and post-campaign analysis
• Continue building the capabilities and structure of the marketing team as Speks grows

Brand & Creative Marketing

• Partner closely with the VP of Creative to translate Speks’ brand strategy into campaigns, messaging, and product launches
• Develop integrated campaigns across social, digital, PR, creators, retail, email, wholesale, and other channels
• Create clear marketing and creative briefs and ensure campaigns are aligned across teams
• Maintain consistent brand positioning and voice across digital, packaging, advertising, retail, and marketing materials
• Oversee the marketing calendar around product launches, seasonal campaigns, and major brand initiatives

Digital & Performance Marketing

• Own DTC marketing strategy, including acquisition, retention, site promotions, merchandising, and customer growth
• Lead agencies managing Google, Meta, TikTok, Klaviyo, Amazon, and other digital channels
• Monitor customer acquisition, retention, conversion, traffic, and marketing KPIs and use the data to improve performance
• Balance short-term performance marketing with investments that build long-term brand awareness and organic demand
• Identify emerging platforms, tools, and opportunities that can help Speks reach new customers

Community & Creator Marketing

• Build a long-term community strategy focused on creating genuine advocacy and organic awareness around Speks
• Develop relationships with creators and communities across sensory wellness, neurodivergence, productivity, desk culture, and other audiences where Speks naturally fits
• Build and oversee creator seeding, influencer, affiliate, ambassador, and paid creator programs
• Identify community events, conferences, partnerships, and experiential activations that allow people to discover and interact with Speks authentically
• Measure community efforts through organic reach, creator content, engagement, direct traffic, affiliate performance, earned media, and other brand-awareness indicators

Wholesale & Retail Marketing

• Lead marketing strategy supporting Speks’ major retail accounts and thousands of specialty retailers
• Partner with Sales and Creative on retailer launches, seasonal programs, POP displays, signage, endcaps, and retailer-specific activations
• Develop launch kits, sales materials, catalogs, trade show materials, and other tools that help retail partners successfully sell Speks
• Develop co-marketing opportunities with major retailers and support international distributors with localized marketing
• Oversee marketing for our B2B website and wholesale platforms such as Faire

What We’re Looking For

• 8+ years of marketing experience, including experience leading teams, agencies, budgets, and multi-channel programs
• Proven ability to manage, mentor, and develop an in-house marketing team
• Strong experience with consumer brands across both brand building and performance marketing
• Experience across DTC, ecommerce, social, creators, PR, retail, and wholesale marketing
• Strong understanding of Shopify, paid media, retention marketing, affiliate marketing, and ecommerce analytics
• Experience building creator, influencer, community, or organic growth programs
• Strong analytical, project-management, and cross-functional leadership skills
• Someone comfortable setting strategy while still being hands-on enough to drive execution

Most importantly, we’re looking for someone who understands that great consumer marketing isn’t just about buying traffic. It’s about creating a brand people discover, understand, talk about, recommend, and want to be part of.

Why You’ll Love Working Here

At Speks, you’ll join a bright, passionate team in a sunny, vibrant DUMBO office. Along with competitive pay, you’ll enjoy:

• Comprehensive benefits package and 401(k)
• A collaborative, creative environment where you can have a visible impact
• The opportunity to help define and grow an emerging consumer category

See more about us at www.getspeks.com and www.instagram.com/getspeks .